In 2024, the K-pop scene was a maelstrom of activity. Unexpected collaborations, heated discussions about artist rights, idols switching labels or venturing out on their own, and the solo endeavors of the biggest stars all grabbed the headlines. Amidst all this discourse, another year of exceptional K-pop music videos emerged, captivating us with their elaborate aesthetics, captivating storylines, and rich lore.

Uncover the Best of 2024 in K-pop Music Videos

(G)I-DLE - "Super Lady"

When it comes to a group that truly embodies "locked in" excellence, (G)I-DLE stands out. After making waves in 2023 with the girly anthem "Queencard", they kicked off 2024 with an incredibly extravagant and flashy music video, "Super Lady". Co-directed by (G)I-DLE leader Soyeon and the High Quality Fish production team, this video pays homage to some of the industry's most prominent female musicians. Beyoncé, particularly in "Love On Top" and "Single Ladies", Lady Gaga, Britney Spears, and K-pop's own 2NE1 all left their mark. As influential women in their own right, this concept is a perfect fit for (G)I-DLE.The girls make a grand entrance inside a stadium, with flashing lights and a sea of dancers, bringing the euphoric feeling of a concert right to our doorstep. While they showcase their best girl power stances and salutes in sparkly captain's hats, each member takes on the persona of a powerful woman from fiction, mythology, or history. Soyeon becomes Athena, the Greek goddess of wisdom. Miyeon sits regally on her throne as Cleopatra. Shuhua looks absolutely royal as the Queen of Hearts. Minnie transforms into the ever-seductive Medusa, with braids down to her feet, representing the famous devious snakes in her hair. And Yuqi commits fully to the popular Disney villain, Cruella de Vil.Dressed in a Dalmatian-spotted jumpsuit, a luxurious fur coat with '90s Glenn Close shoulder pads, and Cruella's infamous split-toned hair, Yuqi commands attention as she walks three Dalmatians down a black carpet like a true diva. Just from the wardrobe and glamorous sets alone, it's no wonder "Super Lady" is now one of the most expensive K-pop videos ever produced. Soyeon revealed that it cost 1.1 billion won (or $820,000) to bring their vision to life. The outcome? A video that is nothing short of super, spectacular, and ultra-feminist in every way.

The Boyz - Against the Tyranny of AI

In one realm of K-pop, The Boyz led a rebellion against the tyranny of AI. Their music video became a powerful statement, showcasing their unique vision and artistic prowess. The Boyz didn't shy away from challenging the status quo and using their platform to make a bold statement. Through their choreography, visuals, and overall concept, they conveyed a message of resistance and freedom. Each member brought their A-game, demonstrating their skills and chemistry as a group. The video was a visual feast, filled with dynamic movements and intense emotions. It was a testament to The Boyz's determination to stand out and make a mark in the highly competitive K-pop industry.

TWICE - Hanging Out with Megan Thee Stallion

TWICE took a different turn with their music video, as they hung out with Megan Thee Stallion. This collaboration brought together two powerful forces in the music world, creating a unique and exciting dynamic. The video was a celebration of friendship and creativity, as TWICE and Megan Thee Stallion shared the screen and brought their individual styles together. From the catchy beats to the infectious energy, the video was a hit with fans. It showed a different side of TWICE and demonstrated their ability to adapt and collaborate with other artists. Megan Thee Stallion's presence added an extra layer of excitement and edge to the video, making it a must-watch for K-pop fans and hip-hop enthusiasts alike.Whether it's a blockbuster movie-like three-minute video, a nostalgic homage to a particular decade, or a wacky free-for-all designed to surprise, these are Teen Vogue's picks for the 13 best K-pop music videos of 2024 (in no particular order). Each video offers a unique perspective and value, showcasing the diversity and creativity of the K-pop industry. From (G)I-DLE's "Super Lady" to The Boyz's rebellion against AI and TWICE's collaboration with Megan Thee Stallion, these videos are a testament to the talent and innovation of K-pop artists.