The early 2000s witnessed a boom in reality television, with long-running favorites like "Survivor" and "The Real World". Alongside these, a new subgenre of makeover shows emerged, including "Extreme Makeover" and "The Swan". "The Swan", which premiered on Fox in 2004, followed a group of women who saw themselves as "ugly ducklings" and underwent a remarkable transformation through various means such as exercise, dental work, cosmetic surgery, wardrobe and makeup changes, along with therapy. This series ran for two seasons, ending with a pageant where one woman was crowned "The Swan" after her makeover.

Controversies and Criticisms

Many viewers and critics argued that the show went too far. "PEOPLE" called it "TV's most controversial makeover series" in a 2004 catch-up with contestants. Some women who participated, however, have expressed continued happiness with the experiences over the years. One such Swan is Kelly Berdyck, née Becker, who appeared on season 1. She shared her story with "PEOPLE", revealing that bullying in middle school was the reason she wanted to change. She heard an ad for a "life transformation" and decided to attend auditions, not knowing what it would entail.

Bullying and Its Impact

Kelly grew up in Milwaukee and attended a Catholic school. In middle school, she was bullied by former friends who formed cliques. She didn't tell her parents about it as they were friends with the bullies' parents. This experience left a deep mark on her, and she carried it with her until she heard the ad for the show.

The Transformation Process

At the auditions, Kelly opened up about her crooked nose, which was a source of teasing. The show involved a team of experts including a plastic surgeon, a cosmetic dentist, a therapist, a personal trainer, and a life coach. Kelly was flown to Los Angeles and went through a series of evaluations. The plastic surgeon suggested cheek and chin implants, as well as an earlobe reduction. She decided to go ahead with the surgeries.

The Mirrorless Experience

One of the unique aspects of the show was that the women didn't see themselves in a mirror throughout the process. They had their iPods' reflective surfaces covered and had deodorant spray used to remove any reflective surfaces in their rooms. This was to help them focus on their inner selves rather than their appearances.

The Pageant and Its Aftermath

After three and a half months of transformation, the women got to see themselves for the first time at a mansion. Kelly was initially happy but then faced the disappointment of not being chosen for the pageant. She hugged the girl she was up against and was surprised to see her family walk in. There was a mix of emotions - a hint of sadness but also a sense of acceptance.

The Long-Term Impact

Even after all these years, the Swans have formed a strong bond. Kelly has learned to not let the bullies' words affect her and has passed on these lessons to her sons. She reflects on how the show has changed her and how it would be interesting to see a similar concept in today's society, although there would need to be some changes.