In 2024, low-maintenance hair colors took center stage. However, Laurie Heaps, a celebrity colorist and Redken ambassador, predicts a shift in 2025. She envisions a mix of natural shades and more dimensional, higher-upkeep hues making a comeback. Take Sabrina Carpenter's gorgeous blonde, for instance. It adds depth and warmth, perfect for the colder months. Additionally, rich warm tones like soft coppers and caramel brunettes will gain popularity. These shades not only enhance one's appearance but also make a bold statement.
Heaps' clients, including Miranda Cosgrove and Rowan Blanchard, have already embraced these trends. The return of lowlights and the allure of "old-money blonde" are set to dominate the hair color scene in 2025.
While natural beauty looks will continue to shine on the red carpet in 2025, Nikki DeRoest, a celebrity makeup artist and Ciele Cosmetics founder, foresees a resurgence of color. She believes in adding a single, bold statement to a naturally radiant base. Picture a glowing, dewy canvas paired with a standout feature like a bold lip, a graphic eye, or a flushed cheek.
This approach is highly customizable and allows the wearer's personality to shine through. Stars like Grace Van Patten and Kate Bosworth have already incorporated this trend into their looks. Squid Game star Hoyeon Jung's striking red lip paired with an almost-bare complexion and Cynthia Erivo's sparkling emerald eyes are perfect examples to draw inspiration from.
The past few years have been about dewy complexions, but Alicia Lindner, co-CEO of German skincare brand Annemarie Börlind, predicts a more balanced approach in 2025. Satin skin combines the best of dewy and matte finishes, offering a natural, healthy glow without excessive shine.
Phoebe Dynevor's lit-from-within look at the 2024 Met Gala is a prime example. Her skin glows in all the right places, proving that satin skin is the way to go. It's a trend that combines the best of both worlds and gives a polished finish.
Usually, the new year has us eager to get a haircut, but Demi Moore's waist-skimming strands have made us think twice. Celebrity hairstylist and Balmain Hair ambassador Gonn Kinoshita predicts that Rapunzel-like styles will be a major trend in 2025. Anya Taylor-Joy and Ciara have been fans of this look for a while, and Kylie Jenner and Rihanna have recently debuted longer strands.
Kinoshita recommends letting the length speak for itself in terms of styling. Effortless, relaxed textures with natural movement will be in vogue. Whether it's long and flowing or with subtle layers, long lengths are here to stay.
DeRoest predicts that 2025 will be a year of captivating eye looks. With graphic liners, bold shadows, and even embellishments, the eyes will become the primary canvas for creativity. Lips, on the other hand, will take on a more natural, subdued look.
Starting small with one bold color or shape at a time is a great way to experiment. Tyla's statement-making electric blue shadow look from the 2024 CFDA Fashion Awards is a perfect example. Megan Thee Stallion's dazzling smokey eye looks and Julia Fox's show-stopping shadow moments also offer inspiration.
For those who don't want to commit to long lengths, the soft bob is the trend of 2025. It's a shorter, softer version of the 2024 trending blunt cut. Hailee Steinfeld's flippy, layered cut at the October premiere of Arcane season 2 is a favorite iteration. This cut maintains the fullness and volume of a longer 'do while offering a chic-sweeping length.
Kinoshita emphasizes that these cuts are versatile and work for a wide range of face shapes. Kendall Jenner and Simone Biles are already fans, proving that the soft bob is a timeless style with a modern twist.
2025 is all about quality over quantity in beauty. Both DeRoest and Lindner predict that "skin minimalism" will continue to be a focus. Instead of simply reducing the number of products in your routine, opt for highly effective options with multiple benefits.
On the red carpet, Zoë Kravitz's Paris Fashion Week look is a perfect example. With minimal makeup, her ethereal skin takes center stage, showing that skinimalism can be both simple and stunning.