A groundbreaking collaboration has been established between RTL Group's adtech subsidiary, Smartclip, and RTL Hungary to revolutionize advertising capabilities in both digital and linear formats. This alliance introduces smartx, a comprehensive ad-serving and supply-side platform (SSP) developed by Smartclip, designed to unify traditional and digital television advertising. By integrating this technology, RTL Hungary can now offer its clients advanced privacy-focused solutions across its diverse inventory, while simultaneously strengthening Smartclip's influence within Europe's competitive adtech sector.

The transition to the new system has been executed smoothly, with the successful incorporation of Smartclip’s cutting-edge solutions into RTL Hungary’s existing adtech framework. Initial campaigns commenced on RTL+ and rtl.hu, showcasing the seamless migration process completed as of April 1st. Gergely Dudás, Chief Revenue Officer at RTL Hungary, expressed optimism about the partnership, highlighting the potential to redefine big-screen advertising by merging the precision of digital marketing with the allure of traditional television. Furthermore, the launch of an ad-supported subscription model on the RTL+ streaming service represents a significant milestone, leveraging Smartclip's robust infrastructure that caters to millions across Europe daily.

This strategic move not only signifies a leap forward in technological integration but also underscores the commitment to fostering innovation in the broadcasting industry. Through this collaboration, European broadcasters gain access to state-of-the-art tools that enhance operational efficiency and unlock untapped revenue streams. The partnership exemplifies how synergy between leading entities can drive progress, setting a benchmark for future alliances in the realm of media technology. It is evident that embracing such advancements propels industries toward a more interconnected and dynamic future, benefiting advertisers, broadcasters, and audiences alike.