A new music video by the legendary Canadian metal band ANVIL has been unveiled, showcasing their track "Truth Is Dying." This song originates from their 20th studio album titled "One And Only," released in June 2024. The recording process took place during the summer of 2023 at Soundlodge studios in Germany with Martin “Mattes” Pfeiffer and Jörg Uken, a production team responsible for ANVIL’s previous four albums. Directed by Paul McGuire, the video captures the band's raw energy from their recent European tour spanning nine weeks across Belgium, Sweden, and Switzerland. Vocalist Steve "Lips" Kudlow highlights the song's significance as his favorite track from the album, emphasizing its message about vigilance against disinformation. Additionally, ANVIL recently embarked on a U.S. East Coast tour featuring comedian Don Jamieson and MIDNITE HELLION.

The creation of the "Truth Is Dying" video marks a pivotal moment for ANVIL, reflecting both their enduring legacy and innovative spirit within the heavy metal genre. Captured under the direction of Paul McGuire, who also manages the band's European tours, the visual presentation embodies the essence of ANVIL's performances. Their journey through Europe provided ample material to convey the band's authenticity and passion, resonating deeply with fans worldwide. Kudlow discusses the importance of discernment in today's information age, urging listeners to question narratives critically. Furthermore, he reflects on ANVIL's pioneering role in shaping heavy metal, distinguishing it from hard rock through complex compositions and progressive influences.

ANVIL's historical impact extends beyond mere musical innovation; they represent a bridge connecting earlier rock forms to modern metal expressions. Lips acknowledges this transition, noting how distorted guitars transformed musical landscapes post-Hendrix era. Despite facing challenges such as poor management and industry shifts, ANVIL remains committed to crafting meaningful songs over flashy guitar solos. This evolution aligns closely with their latest endeavors, where storytelling takes precedence over technical prowess.

Inspiration for ANVIL's perseverance can be traced back to their acclaimed documentary "Anvil! The Story of Anvil," directed by Sacha Gervasi in 2008. It chronicled the band's struggles and triumphs while influencing iconic acts like METALLICA, SLAYER, and ANTHRAX. While these bands achieved commercial success, ANVIL carved out a niche characterized by resilience and authenticity. Today, as they continue touring globally, their contributions to metal culture remain unparalleled.

With each performance and release, ANVIL reiterates their commitment to preserving genuine heavy metal traditions while embracing contemporary themes. Their latest album and accompanying visuals underscore the band's ability to adapt without compromising core values. By addressing pertinent issues like misinformation through artistry, ANVIL sets an example for future generations navigating similar challenges within the music industry.