When Park Eunkyung opened her nail studio in Seoul’s bustling Gangnam district a decade ago, little did she know that it would evolve into a global phenomenon. Today, the Unistella brand is synonymous with cutting-edge nail art, celebrated by celebrities and admired by fans worldwide. This article delves into the visionary behind the brand, exploring her creative process, collaborations, and future aspirations.

Unleashing Creativity Through Cutting-Edge Nail Art

Pioneering Excellence in Nail Artistry

In 2013, Park Eunkyung inaugurated her nail salon at 19-30 Cheongdam-dong, setting the stage for what would become a groundbreaking journey in nail innovation. Over the years, this iconic location has transformed into a hub where artistic visions come to life. While Park no longer personally oversees each manicure, her influence permeates every corner of the salon. Her team of skilled artists continues to craft designs that reflect the founder’s signature flair.Park’s relentless pursuit of perfection has led her to collaborate with top-tier celebrities and brands. From Blackpink to Aespa, her work has graced the hands of some of K-pop’s biggest stars. Each design tells a unique story, whether inspired by ancient Korean celadon or modern circuit boards. The “shattered glass” nails, in particular, have garnered international acclaim, solidifying Park’s status as an industry trailblazer.

Innovative Technologies and Interactive Experiences

One of Park’s most ambitious projects was the launch of her first pop-up event in Paris. This wasn’t just any pop-up; it was an immersive experience blending art and technology. Visitors could interact with installations that recognized and recorded their nail designs, transforming them into digital masterpieces. This innovative approach stemmed from Park’s fascination with object recognition technologies—something she first explored while observing rear-view cameras in cars.The success of the Paris pop-up has sparked new possibilities. Park envisions expanding these interactive experiences to other cities, starting with Japan. Her goal is to push the boundaries of nail art, making it not just a form of beauty but also an engaging medium for self-expression. For Park, the future is all about merging creativity with cutting-edge technology.

Embracing Simplicity and Personal Expression

Despite her elaborate designs, Park often finds solace in simplicity. She believes that even the most basic elements can convey profound messages. Whether it’s a single line or a solid color, there’s an elegance in minimalism that resonates deeply with her. Among her favorite creations are the mother-of-pearl nails for Jisoo and Lisa’s LALISA album, which exemplify this philosophy.Park’s collaborations extend beyond K-pop icons. She dreams of working with diverse artists who express their creativity on smaller canvases. To her, everyone is an artist in their own right, and the potential for collaboration is limitless. This open-minded approach has fueled her passion for exploring new ideas and pushing the envelope in nail art.

Navigating Challenges and Embracing Growth

Park’s journey hasn’t been without its challenges. Early in her career, she faced skepticism and uncertainty, but her motto—“Make the impossible possible”—has guided her through every obstacle. Each failure became a stepping stone, teaching her valuable lessons and shaping her into the artist she is today.Her advice to her younger self? Travel, explore, and embrace new experiences. These moments of discovery have enriched her perspective and fueled her creativity. Looking back, Park doesn’t regret any decisions because they’ve all contributed to her growth. For her, the key to success lies in staying curious and continuously evolving.

Excitement and Future Aspirations

What excites Park most about nail art is the ability to transform abstract ideas into tangible realities. The thrill of imagining something and then bringing it to life drives her creative process. Over the years, her approach has evolved, focusing on practicality and wearability while maintaining a sense of wonder.Park is particularly enthusiastic about the current trend of self-expression through nails. In a world where personal identity is paramount, nails offer a canvas for individuality. She also advocates for inclusivity, encouraging men to embrace nail art as a form of self-expression. The future of nail art, according to Park, is boundless, offering endless opportunities for innovation and creativity.