The transformation of Atlanta into a major film production hub began with a visionary leader and has since blossomed into a multi-billion-dollar industry. Governor Jimmy Carter, who later became the 39th U.S. President, laid the foundation by recognizing the economic potential of attracting film and television productions to Georgia. His efforts culminated in the establishment of the Georgia Film, Music and Digital Entertainment Office, which streamlined processes for filmmakers. Today, Atlanta hosts numerous blockbuster films and TV shows, contributing significantly to the state's economy. In 2022 alone, the film industry generated $4.4 billion for Georgia.

Establishing the Foundations of Georgia's Film Industry

In the early 1970s, Governor Jimmy Carter saw an opportunity to boost Georgia's economy through the entertainment industry. After the success of "Deliverance," filmed in Georgia, Carter realized the potential for more such projects. He established the Georgia Film, Music and Digital Entertainment Office to facilitate filmmaking. This office worked tirelessly to reduce bureaucratic hurdles, offering support that went beyond tax incentives. By connecting filmmakers with local liaisons, Carter ensured smoother permit acquisition and accommodations, making Georgia an attractive destination for producers.

Carter’s innovative approach included bending rules to accommodate film crews. For example, during the filming of "The Longest Yard," the regional state prison was temporarily handed over to the production team. The warden even moved out to allow Burt Reynolds to stay in his house. Such flexibility demonstrated Georgia's commitment to supporting the film industry. This attitude set the stage for future growth, establishing a legacy that continues today. Carter's vision not only transformed Georgia's economy but also created a thriving cultural hub for entertainment.

Sustaining Growth and Unique Opportunities in Atlanta

Georgia's film industry has grown exponentially, thanks to its supportive infrastructure and unique opportunities. Producers like Tom Luse, executive producer of "The Walking Dead," have praised the unparalleled flexibility offered by Atlanta. One memorable scene required closing off ten city blocks to create a zombie-infested area filled with burned-out military vehicles. Only in Atlanta could such extensive filming be accommodated, showcasing the city's adaptability and willingness to go the extra mile for productions.

The impact of Carter's initiatives is evident in the ongoing success of Georgia's film industry. In 2019, a museum exhibit celebrated this legacy, featuring memorabilia and recreations from popular shows like Netflix's "Stranger Things." The industry's contributions extend beyond economics; they have fostered a vibrant cultural scene that attracts talent and creativity. Today, Atlanta stands as a testament to how visionary leadership can transform a region into a global entertainment powerhouse, continuing to thrive and innovate in the world of film and television.