In a world where music knows no boundaries, MBW's Stat Of The Week emerges as a captivating series that shines a spotlight on data points worthy of the global music industry's attention. Supported by the renowned music data analytics firm Chartmetric, this weekly exploration delves into the fascinating trends and achievements that shape the music landscape.

Unveiling the Global Music Industry's Hidden Gems

Regional Mexican Music's Historic Triumph

Becky G's collaborative performance video POR EL CONTRARIO, featuring Leonardo and Ángela Aguilar, has achieved a remarkable feat. It has become the 'Most Watched Music Video' globally on Vevo in 2024, amassing an astonishing 312.7 million worldwide views. This marks the first time a Regional Mexican music video has topped Vevo's global charts, signaling a significant shift in international music consumption. In recent months, global music companies like ADA and Warner Music Group's global indie music distribution and services unit, as well as Believe, have intensified their focus on Regional Mexican music through new appointments and partnerships. This surge in popularity showcases the growing influence of this genre on the global stage.Moreover, Becky G's video has surpassed other major international hits such as Lady Gaga and Bruno Mars' Die With a Smile, which secured second place with 298.6 million views. The success of Regional Mexican music is undeniable, and it is set to continue making waves in the years to come.

Spotify's Streaming Dominance

On Spotify, Swift was hailed as the Most-Streamed Artist for the second straight year, amassing over 26.6 billion streams in 2024. Her music has captured the hearts of millions around the world, and her streaming numbers continue to soar. The Colombian artist KAROL G maintained her position as Vevo's 'Most Watched Artist' for the fourth consecutive year, generating 3.57 billion global views in 2024. She was followed by Shakira with 2.01 billion views and Taylor Swift with 1.99 billion views. These artists have truly left their mark on the music industry and have become household names.In addition, The Weeknd and Feid took the runners-up spot for Vevo's Most Watched Artist this year, with 1.86 billion views and 1.7 billion views respectively. Vevo noted that Ariana Grande, Maluma, Billie Eilish, and Lady Gaga re-entered the global Top 10 this year, further highlighting the diversity and competitiveness of the music industry.

Music Video Premieres and Viewership

Eminem's Houdini became the 'Biggest Music Video Premiere Globally,' generating 56.2 million views in its first two weeks and achieving 11.6 million views in a single day, becoming the highest single-day performance for any music video on Vevo this year. The runners-up for Top Global Premiere of 2024 were Kendrick Lamar's Not Like Us (51.1m views), The Weeknd's Dancing in the Flames (44.9m views), Sabrina Carpenter's Taste (44.7m views), and +57 by KAROL G, Feid, DFZM ft. Ovy On The Drums, J Balvin, Maluma, Ryan Castro, and Blessd (36.6m views). These premieres have set new benchmarks and have demonstrated the power of music videos in capturing the attention of audiences worldwide.

US Charts: A Bar Song's Historic Moment

In the US, Shaboozey's Country hit A Bar Song (Tipsy) made history by becoming the first Country video to top Vevo's US charts, generating 82.9 million views. This achievement highlights the growing popularity of Country music in the US and showcases the impact that artists can have on the charts.Evangelista emphasizes, "Artists are the biggest influencers in the world, and the visual nature of music videos deepens an artist's connection with their fans in a unique way that goes beyond the music itself. A frequent and consistent video release strategy not only enhances an artist's brand, but it also galvanizes their fanbase."This year's Vevo year-end data, collected from ad-supported views between November 30, 2023, and November 29, 2024, reflects an increasingly diverse and globalized music landscape. The charts have highlighted the rising prominence of genres like Regional Mexican, Country, and Hip-Hop. JP Evangelista, senior vice president, Content, Programming & Marketing, Vevo, states, "This year's rankings reflect the continuing globalization of music, and 2024 was a year of firsts for genres like Country, Hip-Hop and Regional Mexican on Vevo. Each of these genres have made a massive impact on pop culture and solidified their relevance in the cultural zeitgeist."Chartmetric, the all-in-one platform for artists and music industry professionals, provides comprehensive streaming, social, and audience data to help everyone create successful careers in music. It is an invaluable tool in understanding the dynamics of the music industry and staying ahead of the curve.