After dominating the fashion scene for four years, Ugg boots have finally been dethroned as the favorite uncomfortable-yet-trendy footwear. A new contender has emerged, captivating celebrities like Zendaya, Katie Holmes, Gigi Hadid, and Kaia Gerber. Discover how Birkenstock, a German brand known for its humble cork-soled sandals, has gradually gained popularity through strategic collaborations and celebrity endorsements. Unlike Ugg's rapid rise during the pandemic, Birkenstock's ascent has been more gradual but steady, fueled by innovative partnerships with top designers and stylish interpretations by fashion icons.

The Gradual Ascendancy of Birkenstock

Birkenstock's journey to becoming a fashion staple has been a slow but steady climb. While Uggs experienced an immediate surge in popularity due to their cozy appeal during the pandemic, Birkenstock has taken a different route. Collaborations with renowned designers such as Manolo Blahnik, Jil Sander, Proenza Schouler, Rick Owens, Staud, and Tekla have gradually elevated the brand's status. These partnerships have introduced Birkenstock to new audiences and showcased the versatility of its designs, making it a must-have item for fashion-forward individuals.

Katie Holmes exemplifies this shift. She first embraced Birkenstocks in 2020 and has continued to wear them, even elevating the look for business casual attire. In April 2024, she styled her black Birkenstock sandals with a light blue button-up shirt and baggy ivory trousers, proving that these sandals can seamlessly transition from casual to sophisticated settings. This transformation highlights Birkenstock's adaptability and enduring appeal.

Celebrity Endorsements Fuel the Trend

Gigi Hadid stands out as one of Birkenstock's most devoted fans. Throughout 2024, she has been spotted wearing various styles of the clogs, from taupe suede to mink-colored pairs. Her versatile styling choices, ranging from comfy outfits for sleepovers to chic ensembles for photoshoots, demonstrate the shoe's adaptability. Even into the fall, Hadid didn't shy away from her favorite pair, matching them with cherry red outfits alongside Bradley Cooper, showcasing the brand's year-round appeal.

Kaia Gerber and Daisy Edgar-Jones further solidify Birkenstock's presence in the fashion world. Gerber's white shearling-lined Boston clogs are perfect for winter activities, while Edgar-Jones embraced the socks-and-sandals trend in December, pairing her black Birkenstock Arizona sandals with matching socks under a Mango wrap coat. This bold choice challenges traditional fashion norms and embraces the eclectic grandpa style that is gaining traction. Zendaya and Selena Gomez also contribute to the trend with their unique takes on Birkenstock designs, proving that ugly shoes can be worn with pride and creativity.