After a hiatus of over a decade, the St. Louis Cardinals are set to bring their thrilling baseball games back to free, over-the-air television. This landmark move will allow millions of fans across eight states to enjoy at least 10 live broadcasts during the 2025 regular season, expanding the reach and excitement of America's favorite pastime.

Experience Unmatched Excitement with Every Pitch

The Rebirth of Free Broadcasts

For the first time since 2010, residents in Missouri, Illinois, Tennessee, Arkansas, Iowa, Indiana, Kentucky, and Oklahoma can tune into select St. Louis Cardinals games without the need for cable or satellite subscriptions. KMOV-TV and Matrix Midwest, along with other Gary-owned stations, will be the primary broadcasters, ensuring that this beloved team is more accessible than ever before. The partnership marks a significant shift in how sports content is delivered, catering to a broader audience and fostering a deeper connection between the team and its fanbase.The inaugural broadcast under this agreement will kick off on April 11, featuring the Cardinals facing off against the Philadelphia Phillies at Busch Stadium. With games strategically spread across April, May, and June, fans can anticipate a steady stream of high-quality entertainment. This scheduling approach not only maximizes viewership but also builds anticipation for each game, enhancing the overall viewing experience.

A Boon for Local Communities

The return of Cardinals baseball to free, over-the-air television is more than just a broadcasting deal; it represents a reconnection between the team and its community. Anuk Karunaratne, Senior Vice President of Business Operations for the St. Louis Cardinals, emphasized the importance of this initiative. "We are thrilled to bring Cardinals baseball back into the homes of millions of fans," Karunaratne stated. "This expanded reach means that families, communities, and lifelong supporters can once again share in the excitement of our hometown heroes."By airing these games on widely accessible platforms, the Cardinals are making a concerted effort to engage with new audiences while reaffirming their commitment to existing fans. The potential impact on local economies cannot be overlooked either. Increased viewership often translates to heightened interest in merchandise, tickets, and related events, creating a ripple effect that benefits various sectors within the region.

Pioneering a Trend in Sports Broadcasting

The Cardinals' decision to embrace over-the-air broadcasts mirrors a trend seen in other major sports leagues. The St. Louis Blues, for instance, have successfully implemented a similar model, airing several games on Matrix Midwest throughout the NHL season. This approach has proven effective in generating buzz and maintaining fan engagement, especially during critical periods like playoffs and championship races.J.D. Sosnoff, General Manager of KMOV-TV and Matrix Midwest, highlighted the significance of this partnership. "We are honored to bring iconic Cardinals baseball back to free broadcasts," Sosnoff said. "Our goal is to provide unparalleled access to the sport, ensuring that no fan feels left out." By leveraging market-leading co-owned stations across Cardinals Country, the organization aims to create a seamless viewing experience that resonates with both casual viewers and die-hard enthusiasts.

Building Momentum Toward the Postseason

As the Cardinals gear up for what could be a pivotal season, the timing of this broadcasting deal couldn't be better. The team, which boasts a roster of seasoned veterans and emerging stars, is eyeing a return to the MLB Postseason for the first time since 2022. The added exposure from free, over-the-air broadcasts could play a crucial role in rallying support and boosting morale among players and fans alike.The strategic placement of games on KMOV-TV and Matrix Midwest serves as a reminder of the Cardinals' rich history and enduring legacy. Each broadcast offers an opportunity to showcase the team's talent and spirit, reinforcing its status as a cornerstone of American sports culture. As the season unfolds, the anticipation for each game will continue to grow, setting the stage for a memorable year ahead.