Expanding the Big 12's Reach: CBS Sports and the Conference Forge a Groundbreaking Partnership

In a move that promises to elevate the visibility and appeal of Big 12 men's and women's college basketball, CBS Sports and the conference have announced a landmark agreement. This multiyear deal will significantly increase the number of games broadcast on CBS Sports Network, solidifying the network's position as a premier destination for Big 12 basketball action.

Unlocking the Potential of the Big 12 on the National Stage

Strengthening the CBS Sports-Big 12 Relationship

The new agreement between CBS Sports and the Big 12 represents a significant expansion of their existing partnership. Previously, CBS Sports had the rights to broadcast a minimum of six Big 12 men's college basketball games annually on the CBS network. With the latest deal, that number has been significantly increased, with an additional 20 games per year being added to the CBS Sports Network lineup.This expanded partnership is a testament to the growing popularity and appeal of Big 12 basketball. By committing to a multiyear agreement that runs through the 2026-27 season, both parties have demonstrated their long-term commitment to delivering high-quality basketball content to fans across the country.

Amplifying the Big 12's Reach and Visibility

The new agreement will not only increase the number of Big 12 games broadcast but also enhance the overall visibility and exposure of the conference. With games being shown across CBS, CBS Sports Network, and Paramount+, the Big 12 will have a significantly larger platform to showcase its talented teams and players.This increased exposure is expected to have a ripple effect, attracting more viewers, generating greater interest, and ultimately driving increased engagement with the conference's basketball programs. By leveraging the reach and credibility of the CBS Sports brand, the Big 12 can further cement its status as a premier destination for college basketball enthusiasts.

Delivering a Comprehensive Basketball Experience

The partnership between CBS Sports and the Big 12 goes beyond just broadcasting games. The agreement also includes the rights to 15 automatic bids to the NCAA men's and women's basketball tournaments, ensuring that the conference's top teams have a direct path to the prestigious postseason events.This comprehensive approach to coverage will provide fans with a seamless and immersive basketball experience. From the regular season to the tournament, viewers will be able to follow the Big 12's journey, fostering a deeper connection with the conference and its teams.

Strengthening the Big 12's Position in the Evolving Landscape

The timing of this partnership is particularly significant, as the college sports landscape continues to undergo significant changes. With the increasing importance of media rights and broadcast deals, the Big 12's alliance with CBS Sports positions the conference as a valuable and attractive partner for the future.By securing a long-term agreement with a respected and influential media entity like CBS Sports, the Big 12 is demonstrating its ability to adapt and thrive in the ever-evolving world of college athletics. This partnership not only strengthens the conference's standing in the sport but also serves as a testament to its commitment to providing its fans with a world-class basketball experience.