In an unprecedented move, Celebrity Cruises is inviting the public to play a pivotal role in finalizing the onboard experiences for its upcoming vessel. The new ship, set to debut in November 2025, will offer passengers the opportunity to influence key aspects of the cruise experience through a unique program called "Dream Makers." This initiative marks a significant departure from traditional design and development processes, allowing fans to have a direct say in what makes this Edge Class ship stand out.

Through online polls and exclusive in-person events, participants will be able to vote on various elements ranging from design aesthetics to culinary offerings and entertainment options. Eligibility extends to residents aged 21 and older in select countries including the US, Canada (excluding Quebec), UK, and Australia/New Zealand. By engaging the community in these decisions, Celebrity Cruises aims to create a more personalized and innovative sailing experience that resonates with its audience. The company's Chief Marketing and Product Officer, Michael Scheiner, emphasized the importance of involving guests in the creative process, stating that their input will help craft a truly unique environment aboard the Celebrity Xcel.

The launch of Celebrity Xcel heralds a new era of collaborative innovation in the cruise industry. By empowering the public to contribute to the ship’s finishing touches, Celebrity Cruises demonstrates its commitment to delivering unparalleled experiences at sea. This approach not only fosters a sense of ownership among potential passengers but also sets a precedent for future projects. As the ship prepares for its maiden voyage from Fort Lauderdale, offering diverse itineraries across the Caribbean, and later venturing into European waters, the Dream Makers program promises to bring fresh perspectives and exciting possibilities to the world of cruising.

Beyond the excitement of shaping a new ship, this initiative underscores the value of community engagement and the power of collective creativity. It shows that when people are given the tools and platforms to express their ideas, they can contribute meaningfully to groundbreaking innovations. Involving the public in such endeavors not only enhances the final product but also strengthens the bond between the brand and its customers, paving the way for a brighter, more inclusive future in travel and leisure.