Cheryl Briske has been appointed as the Vice President and News Director of WTVT-TV, known as FOX 13, in Tampa. Since joining the station in 1997, she has held various roles, including Dayside Executive Producer, Producer, and Weekend Writer. Her new position will see her overseeing all editorial, business, and administrative functions for the station. Senior Vice President and Regional General Manager Jeff Maloney praised Briske for her significant contributions to local news development and her ability to connect with viewers.

Briske's career progression highlights her dedication to journalism and her deep understanding of the Tampa Bay market. Her promotion reflects the station's commitment to fostering leadership from within and recognizing talent that contributes significantly to the community. Starting on February 10th, she will take charge of enhancing the station’s operations and maintaining its high standards of news delivery.

A Proven Track Record in Journalism

With over two decades of experience at FOX 13, Cheryl Briske has demonstrated exceptional skills and dedication in multiple capacities. Her journey began in 1997, where she initially contributed as a Weekend Writer before moving into more prominent roles such as Producer and Dayside Executive Producer. Each role allowed her to refine her expertise and develop a comprehensive understanding of the local news landscape. This extensive background has prepared her well for her new responsibilities.

Briske's involvement in various aspects of news production has given her a unique perspective on both the creative and operational sides of broadcasting. Her ability to adapt and innovate has been instrumental in shaping the station's approach to news delivery. By connecting with the community and fostering collaborative environments, she has consistently delivered high-quality content that resonates with viewers. This track record positions her as an ideal candidate for leading the station into its next phase of growth.

Leadership and Vision for the Future

In her new role as Vice President and News Director, Briske will oversee critical areas including editorial direction, business strategies, and administrative operations. Her primary focus will be on enhancing the overall performance of the station while ensuring it remains a trusted source of information for the Tampa Bay area. The support from senior management, particularly Jeff Maloney, underscores the confidence placed in her abilities to lead this transformation.

Briske's deep understanding of the local market and her commitment to excellence will play a pivotal role in driving the station forward. She aims to build on the existing strengths of the team and introduce innovative practices that elevate the quality of news reporting. With her leadership, the station is poised to continue delivering impactful stories that inform and engage the community. Her vision includes fostering a culture of continuous improvement and collaboration, ensuring that FOX 13 remains at the forefront of local journalism.