A new culinary venture is set to debut in the Walmart Supercenter at River City Marketplace, bringing a unique dining experience to North Jacksonville. Chicken Guy!, a joint creation by celebrity chef Guy Fieri and restaurateur Robert Earl, will soon open its doors, offering an array of chicken tenders and signature sauces. The restaurant’s distinctive menu features marinated chicken tenders prepared with fresh herbs, along with an extensive selection of sauces crafted by Fieri. Plans are underway for a 40-seat dining area within the renovated space, estimated to cost $110,000. This expansion marks another milestone for Earl Enterprises, which oversees several popular dining establishments across the country.

The upcoming Chicken Guy! location at River City Marketplace is part of a broader expansion strategy that has seen the brand grow rapidly since its inception in 2018. The concept, which originated in Disney Springs, has quickly gained popularity, with franchises popping up in various entertainment hubs nationwide. The restaurant’s appeal lies in its commitment to quality ingredients and creative flavors, as evidenced by the marinating process that infuses the chicken with lemon juice, pickle brine, and buttermilk. The interior design of the restaurant also reflects its vibrant personality, featuring bold artwork and seating adorned with Union Jack flags, adding a touch of British charm to the American diner vibe.

For diners, the menu offers a variety of options, from classic chicken tenders to innovative combinations like the Buffalo Mac ‘N’ Cheese Sandwich. The restaurant prides itself on offering customizable meals, allowing patrons to choose between grilled or fried tenders, accompanied by their choice of two sauces. The extensive list of sauces includes flavors such as bourbon brown sugar BBQ, avocado crema, and Nashville hot honey, ensuring there’s something for every palate. In addition to the savory offerings, Chicken Guy! also serves a range of desserts, including Flavortown Shakes, which come in flavors like vanilla, Oreo, and triple double mint. The menu caters to both casual diners and those looking for larger orders, with options for families and groups.

Beyond its presence in traditional retail settings, Chicken Guy! has made significant strides in establishing itself in high-traffic areas such as stadiums, casinos, and airports. This strategic placement has allowed the brand to reach a wider audience, further solidifying its position in the competitive foodservice industry. With plans to open additional locations in Florida and other states, Chicken Guy! continues to expand its footprint, bringing its signature flavors to more communities. The arrival of this new restaurant at River City Marketplace promises to be a welcome addition, offering residents and visitors alike a taste of the culinary creativity that has become synonymous with the Chicken Guy! brand.