Billboard-charting and award-winning artist Chiquis graced the stage at Billboard Latin Music Week, captivating the audience with an intimate performance of her single "Que Siga Pasando." The Mexican-American star and her band delivered a special, stripped-down version of the song in the backstage lounge, styled and presented by Walmart. This year, Walmart joined the celebration of Hispanic heritage, reimagining the space where interviews and performances took place.

Elevating Hispanic Culture through Meaningful Collaborations

Walmart's Commitment to Celebrating Hispanic Heritage

Walmart's partnership with Billboard Latin Music Week showcases the retail giant's dedication to celebrating and elevating Hispanic culture. By reimagining the event's backstage lounge, Walmart has created a space that not only hosts captivating performances but also highlights the work of visionary Hispanic creatives. This collaboration is a testament to Walmart's commitment to supporting and amplifying the diverse voices that shape the future of Hispanic culture.

The Nuevolution Project: Blending Tradition and Innovation

The Nuevolution Project, a Walmart-led initiative, has brought together a talented group of Hispanic creatives to showcase their unique perspectives and artistic expressions. From home decor to clothing, the project's offerings seamlessly blend traditional Hispanic elements with modern, eye-catching designs. Chiquis's performance, set against the backdrop of these curated pieces, creates a harmonious celebration of the rich tapestry of Hispanic culture.

Empowering Hispanic Entrepreneurs and Dreamers

Walmart's partnership with Billboard Latin Music Week also shines a spotlight on Hispanic-led brands and the stories they have to tell. Wish Me Luck, a fashion label from Los Angeles, captures the spirit of Dreamers – those who pursue their aspirations while honoring their heritage. The brand's clothing combines classic casual styles with bold, eye-catching graphics, allowing wearers to express their cultural identity with pride. By featuring these brands, Walmart is empowering Hispanic entrepreneurs and celebrating the resilience and creativity of the Hispanic community.

Bringing Hispanic Pride to the Kitchen

Walmart's collaboration with artist Roberto Lugo extends beyond the backstage lounge, reaching into the heart of the home – the kitchen. Lugo's lively, illustrated patterns adorn a collection of mugs, elevating the everyday experience of enjoying a cup of coffee, tea, or hot chocolate. These designs not only add a touch of Hispanic pride to the kitchen but also serve as a reminder of the beauty and creativity that permeates the Hispanic culture.

Celebrating the Diversity of Hispanic Creatives

The Nuevolution Project showcases the diverse talents and perspectives of Hispanic creatives, from fashion and home decor to ceramics and social activism. By providing a platform for these artists to share their work, Walmart is amplifying the voices of a community that has long been underrepresented in the mainstream. This celebration of diversity not only enriches the cultural landscape but also inspires others to embrace their own heritage and creative aspirations.

Fostering a Sense of Community and Belonging

Walmart's involvement in Billboard Latin Music Week goes beyond mere sponsorship; it's a testament to the company's commitment to fostering a sense of community and belonging among the Hispanic community. By creating a space that celebrates the rich tapestry of Hispanic culture, Walmart is not only supporting the artists and brands featured but also empowering the audience to embrace their cultural identity with pride. This holistic approach to celebrating Hispanic heritage sets a powerful example for other organizations to follow.