Student-led initiatives have brought vibrant cultural events to Clemson University, with the Up & Up Festival being a prime example. This festival, powered by Monster Energy, introduced renowned electronic dance music artists to campus while also spotlighting local talent. The fusion of these elements created an engaging platform for students to experience diverse musical genres. Campus-wide promotions and social media buzz generated excitement around the inaugural Clemson Music Fest (CMF), which aimed to provide students with memorable entertainment featuring their favorite musicians.

The 2022 CMF lineup showcased an eclectic mix of performers, including hip-hop icon T-Pain, indie rock band Mt. Joy, and alternative groups Two Friends and The Fray. Despite the varied genres, this assortment offered valuable insights into what resonated with attendees, guiding future planning efforts. While I missed the event last year, feedback from peers was largely positive. Anticipation for this year's festival was high, expecting a refined selection of acts and a clearer vision for the fest’s identity. However, the announcement of Huddy as one of the featured artists left many questioning the direction CMF is taking. It's crucial to acknowledge the dedication of the CMF team in organizing the event; nonetheless, the diverse artist lineup may dilute the festival’s appeal to specific fan bases.

Maintaining a strong and loyal audience requires thoughtful curation. By focusing on a particular genre or theme, CMF can build a dedicated following that looks forward to each edition. A jack-of-all-trades approach risks alienating core fans who seek consistency and depth in their festival experiences. To thrive long-term, CMF should aim to establish a unique identity that resonates deeply with its audience, ensuring sustained enthusiasm and support. Embracing this focused strategy will not only enhance attendee satisfaction but also foster a more meaningful connection between the festival and its community.