Years of true-grit living on a ranch have instilled in Cole Hauser a deep understanding of what works and what doesn't in his outfits. This is why the Yellowstone star considers it a thrilling experience to be approached by Authentic Brands Group to represent their two heritage labels, Lucky Brand and Frye. With Lucky Brand, Hauser has crafted a truly unique collection that draws on his decades of ranching experience and evokes the spirit of yesteryear.

Discover Cole Hauser's Ranch-Inspired Fashion Collection

Lucky Brand: A Blend of Ranch Life and Fashion

Fans may recognize Cole Hauser from his work on the hit Paramount series, but his off-camera days are often spent in the saddle, putting his on-screen ideologies into practice. "I wear jeans and cowboy boots almost year-round," he says. "When designing with Lucky Brand, my goal was to make these items even more comfortable. Fabric selection was crucial. Denim is denim, but shirts with buttons often take months to break in. I wanted to create shirts and button-downs that were comfortable right off the rack, with a bit of stretch for riding and working. We've achieved that, and it's exciting."The collection features t-shirts with Hauser's signature slogans like "Get up and get after it," denim engineered to be worn in a horse saddle for hours, outerwear, flannels, and more. The prices range from $39 to $499 and include sizes S-XXL. It's a complete collection that harkens back to his "Americana" roots while still maintaining his signature cool.

Bringing Back Old School Vibes

Hauser's singular goal with the collection was to bring back some of the old school vibes that he feels were lost in the 90s and early 2000s. "It's not just about attaching my name to existing products," he recalls. "The only jacket they had was the trucker jacket with Sherpa. Everything else was created by Jimmy at Lucky Brand, who got into the details with me to understand what was missing. We worked together to create a collection that truly represents my style and the essence of Lucky Brand."One of the highlights of the collection is the jacket from the 2000 film Tigerland. "I wore this jacket everywhere after leaving the film," Hauser says. "People always asked where I got it, so we decided to bring it back, and it's been a huge success. It's important to bring my own style to Lucky Brand, not just the Western style, but also throwbacks to the 50s, 60s, and 70s, and they did an amazing job of helping me achieve that."

Connecting with Fans

Most recently, Hauser brought his effortless cool to Dillard's at the Cool Springs Galleria Mall in Franklin, Tenn. on Tuesday, Dec. 3. He connected with fans over the new collection, an experience that he says "makes my heart feel good." "I've been doing this for the past couple of years, going to meet my fans, talking with them, and hanging out. It's important to me to have a connection with them as Cole. I grew up humbly in Oregon and around the country, not in Tennessee, but I think they can relate to me. Here's an American man who followed his dreams and was successful. There's always a connection with them, which is wonderful."