A proposed bill in Connecticut aims to address the frustration many moviegoers face with lengthy pre-show advertisements. State Senator Martin Looney has introduced legislation that would require theaters to list two start times for each film: one for the beginning of advertisements and trailers, and another for the actual movie. This initiative seeks to give viewers the option to arrive just in time for the feature presentation without sitting through extended promotional content. The bill highlights a growing concern over how these pre-show segments can extend beyond what audiences expect, potentially wasting their time.

Addressing Viewer Frustration with Extended Pre-Movie Content

The proposed legislation in Connecticut reflects an increasing dissatisfaction among moviegoers who feel their time is being undervalued by excessive pre-movie content. Senator Looney's bill suggests that theaters should provide clear information about when the advertisements begin and when the main feature starts. This change would allow patrons to choose whether they want to watch the promos or simply arrive on time for the movie itself. By offering this flexibility, the bill aims to enhance the overall movie-watching experience while respecting audience preferences.

In recent years, moviegoers have expressed growing frustration with the amount of time spent watching commercials and trailers before the main event. Many report feeling restless after enduring multiple advertisements, which can sometimes stretch well beyond the advertised start time. Writer Bill Kuchman shared his own experience, noting that he once waited ten minutes past the listed start time before any trailers even began. During this period, the audience was subjected to various promotional materials, including Coke ads and IMAX promotions. Such experiences have led some to suggest boycotting early arrivals, proposing that viewers show up twenty minutes after the scheduled start time to avoid unnecessary delays.

Industry Reactions and Financial Implications

The entertainment industry's response to this proposal varies, with independent theaters expressing concerns about potential financial impacts. Peter H. Gistelinck, executive director of the Avon Theatre, highlighted that previews play a crucial role in sustaining the financial stability of independent cinemas. These previews often serve as a significant source of revenue, especially in an already challenging market environment. The loss of this advertising income could have serious repercussions for smaller theaters that rely heavily on such partnerships.

AMC, the world's largest movie exhibitor, currently advises patrons to arrive 20 minutes early for pre-show content. However, the inclusion of celebrity endorsements like Nicole Kidman's ad for AMC underscores the importance of these segments in generating additional revenue streams. While larger chains might be better positioned to absorb changes, independent theaters are more vulnerable to shifts in advertising practices. Therefore, the proposed bill not only addresses viewer convenience but also raises important questions about the sustainability of the movie exhibition business model in the face of changing audience expectations.