Cowboy Basketball Scores Big with Expanded TV Coverage

The University of Wyoming's Cowboy Basketball team is set to enjoy a significant boost in national television exposure for the 2024-25 season. The Mountain West Conference has announced the conference's television schedule, which will feature the Cowboys in five games broadcast on the CBS Sports and FOX Sports networks.

Elevating the Cowboy Basketball Brand Nationwide

Increased Visibility on National Airwaves

The Cowboys' increased television presence will provide a valuable platform to showcase the team's talent and competitiveness to a broader audience across the country. With games airing on the CBS Sports Network and FOX Sports, the Pokes will have the opportunity to build their brand and attract new fans beyond the local Laramie community.This expanded television coverage aligns with the Mountain West's strategic efforts to elevate the conference's basketball profile and enhance the overall fan experience. By securing prime-time slots on national networks, the league is positioning its member institutions, including Wyoming, to reach new heights in terms of visibility and recognition.

Boosting Ticket Demand and Revenue

The increased television exposure is also expected to have a positive impact on ticket sales and overall revenue for the Cowboy Basketball program. As more fans become aware of the team's success and national prominence, the demand for tickets to home games is likely to surge.This, in turn, will provide a much-needed financial boost to the program, allowing the coaching staff to invest in player development, facility upgrades, and other initiatives that can further enhance the team's competitiveness and the fan experience.

Recruiting Advantages

The national television coverage can also serve as a valuable recruiting tool for the Cowboy Basketball program. Prospective student-athletes will be able to see the team in action on a larger stage, which can help attract top-tier talent and strengthen the program's pipeline of future stars.By showcasing the team's talent, competitiveness, and the overall quality of the program, the increased television exposure can give the Cowboys an edge in the highly competitive world of college basketball recruiting.

Fostering a Stronger Connection with Fans

Beyond the tangible benefits of increased visibility and revenue, the expanded television coverage also presents an opportunity to deepen the connection between the Cowboy Basketball team and its loyal fan base. Fans who may not be able to attend games in person will now have more opportunities to follow the team's progress and cheer them on from the comfort of their homes.This increased accessibility can help foster a stronger sense of community and engagement among the Cowboy faithful, further solidifying the team's place as a source of pride and unity for the University of Wyoming and the surrounding region.

Elevating the Mountain West Conference

The Mountain West's decision to feature the Cowboys on national television is not just a boon for the University of Wyoming, but also a testament to the conference's growing stature and competitiveness in the world of college basketball.By showcasing the talent and excitement of Cowboy Basketball, the Mountain West is positioning itself as a premier destination for high-caliber student-athletes and a must-watch conference for basketball enthusiasts across the country.This increased exposure and recognition can have far-reaching implications, potentially leading to enhanced recruiting opportunities, increased media coverage, and greater overall visibility for the conference and its member institutions.