Data from Ultra HD 4K news reveals an interesting trend. Scandinavian television buyers are purchasing sets that are approximately 12” wider (from corner to corner) compared to their British counterparts. This gap is continuously widening, with the average screen diameter increasing by about 1.3″ annually. Intriguingly, the viewing distance remains unchanged.

Context from Omdia

Senior research manager Paul Gray at Omdia provides valuable context. He notes that 80″+ TV shipments have seen a significant rise, going from 1.3 million in 2020 to 4.9 million in 2023. This growth indicates a shift in the market towards larger screen sizes.Another aspect highlighted by Omdia is the inevitable brand dilution as 4K technology went mainstream. In China, for example, shipments increased from 200k to 2.6 million, with Chinese brands strongly favored.

Super-Large TV Trends

Flatpanels HD suggests that super-large TVs are currently extremely popular. However, earlier in November, there was a question raised about whether the 4K industry had already reached its peak. This shows the uncertainty and volatility in the market.

UHD Channel Launches and Phasing Out

Data from Thierry Fautier, who is now closely working with the Ultra HDV Forum and was a past senior executive at Harmonic, indicates that the peak year for UHD channel launches was in 2018. The Forum’s UHD Service Tracker shows that some of the UHD channels launched during this period to 2019 have already been phased out. This highlights the dynamic nature of the UHD channel landscape.

OLED Shipments and Market Trends

Omdia data issued on November 28th states that large area OLED shipments are expected to climb by 116.5 per cent year-on-year in 2024. The growth is primarily driven by the booming IT OLED market. Senior Research Manager Yoonsung Chung reflects on these findings and mentions that in 2025, OLED TV display shipments are forecast to remain slow, with only a 1.4 per cent year-on-year growth. The limited customer base, intense competition from LCD TVs, and ongoing financial losses are making TV OLED display makers more cautious. Instead, they are increasing monitor OLEDs, which are produced in the same Gen 8.5 fabs used for OLED TVs. This shows the strategic shifts within the OLED market.