Disney and Harry Styles' Pleasing Brand Collaborate for a Magical Fantasia Collection

In a groundbreaking partnership, Disney and Harry Styles' Pleasing brand have joined forces to create an exclusive collection inspired by the beloved animated film, Fantasia. The Disney Fantasia x Pleasing line features a captivating array of apparel, accessories, nail products, and skincare, blending the timeless magic of Disney with Pleasing's contemporary aesthetic.

Unlocking the Enchantment of Fantasia

Bringing Disney's Classics to Life

The Disney Fantasia x Pleasing collection showcases three iconic sequences from the animated masterpiece: "The Sorcerer's Apprentice," "Pastoral Symphony," and "The Dance of The Hours." Pleasing's creative team delved into the Disney archives, meticulously studying archival illustrations and sketches to capture the vibrant colors, moods, and bold imagery that have captivated audiences for generations. The result is a 30-piece line that seamlessly blends the timeless magic of Disney with Pleasing's modern aesthetic, offering fans a unique and truly magical experience.

A Collaborative Celebration of Creativity

Tasia Filippatos, the president of Disney Consumer Products, emphasizes the significance of this partnership, stating, "Partnering with brands like Pleasing, that are the hallmark of this generation, allows us to bring the fun and nostalgia of Mickey Mouse and Fantasia to modern fans in new and relevant ways. Fusing the creative brilliance and playful escapism of Disney's beloved classic with Pleasing's aesthetic results in an exciting collection that delivers something unique and truly magical."Harry Lambert, the Creative Director of Pleasing, echoes this sentiment, sharing, "From very early on, Fantasia was always in the front of our minds at Pleasing; the aesthetics, the mood, the bold illustrations, the colors, and ultimately, the epic world that Disney has created, were very much a world that resonated with Pleasing. Fantasia feels very similar in terms of its overall aesthetic and musical influence – it just felt right for us."

A Magical Pop-Up Experience

The Disney Fantasia x Pleasing collection has found a temporary home at Disney Springs in Orlando, Florida, where a limited-time pop-up has taken over the former NBA Experience building. This immersive retail space allows Disney and Pleasing fans alike to discover and shop the exclusive collection until October 27, 2024. The pop-up's arrival marks a new chapter in the evolving landscape of Disney Springs, which has previously hosted a Star Wars virtual reality experience and other temporary activations.

Expanding the Disney Collaboration Legacy

This partnership between Disney and Pleasing is the latest in a long line of collaborations between the iconic entertainment company and renowned brands or celebrities. Over the years, Disney has forged partnerships with high-end fashion houses, designers, and pop culture icons, showcasing its ability to adapt its timeless characters and stories to contemporary styles and trends.From the groundbreaking collaboration with Marc Jacobs a decade ago to the recent Coperni runway show at Disneyland Paris, Disney has consistently demonstrated its commitment to pushing the boundaries of creativity and reaching new audiences. The Disney Fantasia x Pleasing collection is a testament to this legacy, blending the magic of Disney with the modern sensibilities of Pleasing to create a truly unique and captivating product line.As the consumer products segment of Disney's business continues to thrive, with $5.3 billion in revenue reported in 2023, it's clear that these celebrity-driven collaborations and pop-up experiences are a crucial part of the company's strategy. By tapping into the power of nostalgia and the appeal of contemporary fashion and design, Disney is able to engage with a diverse range of consumers, from longtime fans to a new generation of Disney enthusiasts.