Music
Drake's Legal Battle Intensifies Against Universal Music Group Over Alleged Pay-for-Play Practices
2025-03-04

In a significant development in the music industry, Canadian rapper Drake has intensified his legal actions against Universal Music Group (UMG). The dispute revolves around allegations that UMG engaged in illegal promotional practices to boost airplay for Kendrick Lamar's diss track "Not Like Us." After settling a related lawsuit with iHeartMedia, Drake is now seeking extensive discovery from UMG. A federal judge recently denied UMG's request to pause this process, signaling a critical phase in the ongoing litigation.

Details of the Legal Struggle and Key Developments

In the vibrant autumn of the music world, Drake has taken decisive steps following his settlement with iHeartMedia regarding a defamation suit. This resolution paves the way for Drake to focus on uncovering crucial information from UMG. The Toronto artist alleges that UMG, which controls the licensing rights to "Not Like Us," made covert payments to radio stations to increase the song's popularity while spreading defamatory claims about him.

The timeline of events highlights several pivotal moments. Initially, Drake sought depositions from iHeartMedia executives, which were resolved without financial compensation. Subsequently, he turned his attention to UMG, filing a defamation lawsuit in New York federal court. In this case, Drake claims that UMG violated "payola" rules by secretly paying radio stations to promote "Not Like Us" without disclosing these payments to listeners.

A federal judge recently rejected UMG’s motion to halt discovery, allowing Drake to delve deeper into the company's promotional strategies. Drake's legal team argues that they need access to documents and testimonies from UMG representatives to substantiate their claims. These include details on any deals with iHeartMedia, streaming services, and influencers, as well as financial records showing revenue from the song.

In a parallel development, the Federal Communications Commission (FCC) is investigating whether iHeartMedia is compelling artists to perform at its country music festival for reduced pay in exchange for favorable airplay, potentially violating government regulations.

From a broader perspective, this case underscores the complexities surrounding promotional practices in the music industry. It raises important questions about transparency and ethics in how songs gain popularity. As Drake continues to pursue evidence, the outcome could have far-reaching implications for both artists and record labels.

This legal saga serves as a stark reminder of the power dynamics within the music industry. It challenges the norms of promotion and calls for greater scrutiny of practices that may compromise artistic integrity. For readers and listeners, it prompts reflection on the authenticity of the music they enjoy and the methods behind its success.

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