In a strategic move that promises to reshape the independent music landscape, SESAC Music Group has announced the acquisition of HAAWK, a leading media software and services company specializing in copyright management and the monetization of indie music, film, television, and video catalogs. This acquisition marks a significant milestone in SESAC's ongoing efforts to empower creators and unlock new revenue streams for the indie music industry.

Empowering Indie Artists and Labels with Unparalleled Opportunities

Streamlining Copyright Management and Monetization

HAAWK, known for its expertise in the administration of YouTube's Content ID system and Facebook's Rights Manager platforms, including Instagram, will now operate alongside Audio Salad as part of SESAC Music Group's Music Services division. This strategic integration promises to revolutionize the way independent artists and labels manage their copyrights and monetize their content across various digital platforms.By leveraging HAAWK's cutting-edge technology and comprehensive services, SESAC Music Group aims to provide its clients with unmatched opportunities to maximize their royalty revenue and expand their reach in the ever-evolving digital landscape. The seamless integration of HAAWK's capabilities with SESAC's extensive network and resources will enable independent creators to navigate the complex world of copyright management with greater ease and efficiency.

Scaling Global Reach and Advancing Royalty Collection

Ryan Born, the founder and CEO of HAAWK, expressed his enthusiasm for the partnership, stating, "This is truly a dream come true. HAAWK already leads the way in providing unmatched opportunities and increased royalty revenue for our clients across YouTube, Facebook, and social video platforms. By partnering with SESAC Music Group, we're opening the door to even greater possibilities, enabling us to scale globally and offer more advanced royalty collection and administration services to our clients."This strategic alliance will empower HAAWK to leverage SESAC's extensive global reach and expertise, allowing the company to expand its services and provide even more comprehensive solutions to independent artists and labels worldwide. The combined resources and expertise of the two entities will undoubtedly enhance the ability to collect and administer royalties, ensuring that creators receive the full value of their work.

Strengthening SESAC's Commitment to Transparency and Value Creation

John Josephson, the chairman and CEO of SESAC Music Group, echoed the sentiment, stating, "HAAWK's mission aligns with SESAC Music Group in delivering maximum value and transparency to music creators. Their leadership and technology strengthen our services for independent labels and publishers worldwide."This acquisition underscores SESAC's unwavering commitment to supporting the independent music ecosystem and providing creators with the tools and resources they need to thrive. By integrating HAAWK's innovative solutions and expertise, SESAC Music Group solidifies its position as a trusted partner for independent artists and labels, offering unparalleled support in navigating the complex world of copyright management and royalty collection.

Expanding the Reach of Independent Music

The synergies between SESAC and HAAWK promise to unlock new avenues for independent artists and labels to reach wider audiences and generate increased revenue streams. By leveraging HAAWK's specialized expertise in social media platforms and digital content monetization, SESAC's clients will gain access to cutting-edge tools and strategies to maximize the visibility and profitability of their creative works.This strategic move by SESAC Music Group not only strengthens its own position in the industry but also serves as a testament to the growing importance and recognition of the independent music sector. As the industry continues to evolve, the SESAC-HAAWK partnership stands as a shining example of how collaboration and innovation can empower creators and drive the success of the indie music ecosystem.