In an exclusive preview, Hailee Steinfeld and Wanda Sykes star in a powerful Super Bowl advertisement that urges women to prioritize their breast health. The campaign, backed by pharmaceutical giant Novartis, aims to educate women on the importance of early detection and risk assessment through an interactive platform.

Awareness Through Action: Empowering Women to Take Control of Their Health

The Urgency of Breast Health

The spotlight on breast health has never been more critical. According to the Centers for Disease Control and Prevention, breast cancer remains the second most common cancer among women in the United States. Celebrities like Hailee Steinfeld are leveraging their platforms to drive this message home. At 28, Steinfeld shares her personal connection to the cause, emphasizing the impact of breast cancer on countless lives. She reveals, “Like many others, I know someone who has faced this disease. This campaign is not just a professional endeavor but a deeply personal one for me.” Steinfeld’s involvement extends beyond mere endorsement; it's about creating meaningful change. By partnering with Novartis, she aims to shift societal focus from superficial concerns to genuine health awareness. “It’s essential to give breasts the attention they deserve—not just for how they look, but for what they signify in terms of health,” she stresses. Her commitment to this cause reflects a broader movement toward empowering women with knowledge and proactive healthcare.

Shifting the Narrative with Humor and Heart

Wanda Sykes, a comedian and breast cancer survivor, brings a unique perspective to the campaign. Her story resonates deeply, offering both humor and heart. Sykes recounts her unexpected diagnosis during a routine breast reduction surgery. “I was completely blindsided by breast cancer at 47. Early detection truly saved my life,” she explains. Her experience underscores the unpredictability of the disease and the critical importance of regular check-ups.Sykes’ participation in the ad highlights the power of using high-profile events like the Super Bowl to spread vital health messages. As an avid football fan herself, she sees the potential in reaching a wide audience. “The Super Bowl is the perfect opportunity to remind women about the significance of knowing their risks and staying vigilant with screenings,” she asserts. Her presence adds a layer of authenticity and relatability to the campaign, making it more impactful.

A Call to Action: YourAttentionPlease.com

Central to the campaign is the website YourAttentionPlease.com, which serves as a hub for information on breast health and risk factors. This platform offers a comprehensive quiz designed to help women understand their personal risk levels. The site encourages users to take proactive steps by scheduling routine screenings and learning more about their family history. Steinfeld emphasizes the empowerment derived from reclaiming societal focus. “There’s often a fixation on how women’s bodies are perceived. We’re flipping that narrative to highlight something far more important—our health,” she says. By directing attention to breast health, the campaign challenges conventional norms and promotes a healthier dialogue around women’s bodies.

Beyond the Screen: Personal Reflections and Future Impact

Steinfeld reflects on the significance of being part of a Super Bowl ad, noting its monumental status in popular culture. “Being featured in a Super Bowl commercial has always been a dream of mine,” she admits. “To have this be my first and for such a meaningful cause makes it even more special.” Her excitement is palpable, yet she remains grounded in the purpose behind the ad.Looking ahead, Steinfeld envisions a future where conversations about breast health are normalized and prioritized. “My hope is that this campaign will inspire women everywhere to take control of their health and not hesitate to seek medical advice when needed,” she concludes. The ripple effect of this initiative could lead to increased awareness and potentially save lives.

Celebrating Milestones: A Blend of Professional and Personal Achievements

While the campaign marks a significant milestone for Steinfeld professionally, it also holds personal significance. Her fiancé, Josh Allen, may not have made it to the Super Bowl with the Buffalo Bills, but the event remains a cherished tradition for her. “Super Bowl parties are always fun, especially with nachos and themed cookies,” she shares, adding a touch of levity to the conversation. This blend of professional achievement and personal joy underscores the multifaceted nature of Steinfeld’s involvement. It’s a reminder that while campaigns like these can be transformative, they also offer moments of celebration and reflection.