Unlocking the Secrets of Latin Music's Meteoric Rise: Insights from Billboard Latin Music Week 2024

The 2024 Billboard Latin Music Week promises to be a captivating event, offering a diverse array of programming that delves into the intricacies of the music industry. From insightful Q&As with industry luminaries to thought-provoking panels that explore the business side of Latin music, this year's event promises to be a must-attend for anyone invested in the dynamic and ever-evolving Latin music landscape.

Unraveling the Complexities of Latin Music's Ascent

Navigating the Transition from Clubs to Stadiums: Feid's Remarkable Journey

The Latin music industry has witnessed a remarkable transformation, with an unprecedented number of artists now commanding the attention of packed stadiums. One such artist is the Colombian hitmaker Feid, who will take the stage alongside his manager, Luis Villamizar, and Live Nation's Hans Schafer to share the secrets behind his meteoric rise. This panel, titled "From Clubs to Stadiums featuring Feid," presented by Live Nation, promises to provide a unique insider's perspective on the strategies and challenges that have propelled Latin acts to the forefront of the global music scene.As Feid's story exemplifies, the path to stadium-level success is paved with meticulous planning and a deep understanding of the industry's evolving landscape. The panel will delve into the critical factors that have enabled Feid and his contemporaries to transition from intimate club settings to commanding the attention of massive audiences. Attendees will gain valuable insights into the marketing, touring, and artist development strategies that have fueled this remarkable shift, equipping them with the knowledge to navigate the ever-changing dynamics of the Latin music industry.

Unraveling the Songwriting Conundrum: Exploring the Collaborative Landscape

The modern music landscape is characterized by a remarkable level of collaboration, with hit songs often boasting an extensive list of songwriters. The panel "Why Are There 50 Writers on My Song?" will tackle this intriguing phenomenon, bringing together industry luminaries such as Eden Muñoz, Keityn, and renowned producer Sergio George to explore the complexities of songwriting credits and the evolving role of collaboration in the creative process.This panel, moderated by Pierre Hachar of The Hachar Law Group, will delve into the sometimes uncomfortable questions surrounding who should receive songwriting credit and why. As the number of writers on hit songs continues to rise, attendees will gain a deeper understanding of the legal, creative, and commercial implications of these collaborative arrangements. The insights shared by the panelists will shed light on the delicate balance between individual artistic expression and the collective efforts that often underpin the creation of a chart-topping hit.

Empowering Latina Executives: Strategies for Success in the Music Industry

The music industry has long been dominated by male leadership, but the tide is turning as Latina executives continue to make their mark. The panel "She Runs the Boards," presented by Platoon, will feature four influential Latina professionals from diverse sectors of the industry, including marketing, legal, artist management, and label operations.This empowering discussion will provide a platform for these trailblazers to share their experiences, strategies, and insights on navigating the challenges and opportunities that come with carving out a successful career in the competitive music landscape. Whether you're just starting out or looking to elevate your career, this panel promises to offer valuable advice and inspiration for aspiring Latina professionals seeking to thrive in the industry.Moderated by Ingrid Fajardo of Billboard, the panel will feature Andrea Portela, music marketing lead at Apple Music; Dascha Polanco, a renowned artist; Erika Montes, a seasoned music industry executive; and Yira Santiago, a respected music and entertainment attorney. Attendees will gain a deeper understanding of the unique perspectives and innovative approaches that these Latina leaders bring to the table, fostering a more inclusive and equitable industry.

Fostering Cross-Cultural Collaborations: The Role of Music Publishers

The Latin music industry has long been characterized by its rich cultural diversity, with artists and producers from various backgrounds coming together to create groundbreaking collaborations. The panel "The Role of Music Publishers in Cross-Cultural Collaborations" will explore the vital role that music publishers play in facilitating these cross-border partnerships.Featuring a dynamic panel of A&R professionals, artists, and producers, this session will delve into the strategies and challenges involved in bridging the cultural divide and creating hit songs that resonate globally. Panelists such as Bastian, Corina Smith, David Wild, and Valentina will share their insights on how publishers help navigate the complexities of language, genre, and artistic sensibilities to foster successful cross-cultural collaborations.Moderated by Pamela Bustios, senior charts and data analyst at Latin and Billboard Español, this panel promises to provide attendees with a comprehensive understanding of the publisher's role in cultivating the vibrant and diverse Latin music ecosystem. Attendees will gain valuable insights into the creative and commercial considerations that underpin these cross-cultural partnerships, equipping them with the knowledge to navigate the evolving landscape of the Latin music industry.

Redefining the Latin Music Business: Innovative Partnerships and Deals

The Latin music industry is no longer confined to traditional recording and distribution agreements. Artists, producers, and industry professionals are now exploring a wide range of innovative arrangements, from one-off collaborations to long-term strategic partnerships. The panel "The New Latin Music Business" will bring together three industry innovators to share their insights on the emerging trends and successful models that are shaping the future of the industry.Panelists Atella, the producer and songwriter who also serves as the head of music at Zumba and ZML Records; Cris Falcão, the managing director of artist & label strategy and GM Latin at Virgin Music Group; and Txema Rosique, the senior VP of A&R at Sony Music U.S. Latin, will share their experiences in navigating the evolving landscape of the Latin music business. Moderated by Jimmy Humilde, the founder and CEO of Rancho Humilde, this panel promises to provide attendees with a comprehensive understanding of the diverse revenue streams, strategic partnerships, and creative collaborations that are redefining the industry.Attendees will gain valuable insights into the innovative approaches that are driving the growth and diversification of the Latin music landscape, equipping them with the knowledge to capitalize on the emerging opportunities and adapt to the changing dynamics of the industry.

Neighboring Rights and Global Wealth: Unlocking the Potential of International Royalties

In the ever-evolving music industry, understanding the intricacies of neighboring rights and global royalty collection is crucial for artists and industry professionals alike. The 2024 Billboard Latin Music Week will feature a 15-minute presentation by Fernando Prados, the members area manager at AIE, who will provide a comprehensive overview of how to effectively collect neighboring rights around the world.This session will delve into the complexities of navigating the international royalty landscape, offering attendees practical insights and strategies for maximizing their revenue streams. As the global reach of Latin music continues to expand, the ability to effectively manage and collect neighboring rights has become increasingly important for artists, producers, and industry stakeholders.Attendees will leave this presentation with a deeper understanding of the legal and financial implications of neighboring rights, as well as the tools and resources necessary to ensure they are receiving the full compensation they are entitled to for their creative contributions. This knowledge will empower them to make informed decisions and optimize their revenue streams, ultimately strengthening their position within the dynamic Latin music industry.

Rimas Entertainment: A Decade of Transformative Growth

The rise of Rimas Entertainment over the past decade has been nothing short of remarkable. What started as a digital distributor has evolved into an international powerhouse, shaping the trajectory of the Latin music industry. The panel "Ten Years of Rimas Entertainment" will bring together the key figures behind this remarkable success story to share their insights and experiences.Moderated by Leila Cobo, the chief content officer of Latin/Español at Billboard, the panel will feature Jonathan Miranda, the president of Rimas Entertainment; Junior Carabaño, the vice president; Noah Assad, the CEO; and Raymond Acosta, the general manager of Habibi. These industry leaders will provide a comprehensive overview of Rimas Entertainment's journey, highlighting the strategic decisions, innovative approaches, and market-shifting initiatives that have propelled the company to the forefront of the Latin music landscape.Attendees will gain a deeper understanding of the factors that have contributed to Rimas Entertainment's meteoric rise, from its pioneering digital distribution model to its ability to identify and nurture emerging talent. This panel promises to offer valuable insights and lessons that can be applied across the industry, empowering attendees to navigate the ever-changing dynamics of the Latin music business.

The Sony Music Publishing Icon Q&A with JOP

The 2024 Billboard Latin Music Week will feature a rare one-on-one conversation with a true icon of the Latin music industry: the Fuerza Regida frontman, executive, and trailblazer, JOP. Presented by Sony Music Publishing, this exclusive Q&A session will provide attendees with a unique opportunity to gain insights and perspectives directly from one of the most influential figures in the Latin music landscape.Moderated by Leila Cobo, the chief content officer of Latin/Español at Billboard, this intimate conversation will delve into JOP's remarkable career, his creative process, and his vision for the future of the industry. Attendees will have the chance to learn from JOP's experiences, challenges, and successes, gaining a deeper understanding of the factors that have contributed to his enduring impact on the Latin music scene.This Q&A session promises to be a highlight of the 2024 Billboard Latin Music Week, offering a rare and insightful glimpse into the mind of a true industry icon. Attendees will leave this session with a renewed appreciation for the artistry, entrepreneurship, and leadership that have defined JOP's remarkable journey, inspiring them to push the boundaries of their own creative and professional pursuits.