Barbie has embarked on an inspiring journey to honor and celebrate the achievements of women in the music industry. To mark this significant milestone, the brand has unveiled its 2025 Career of the Year collection, focusing on "Women in Music." This initiative aims to highlight the diverse roles within the music world, encouraging young girls to explore various career paths both on stage and behind the scenes.

A key highlight of this celebration is the introduction of a special doll dedicated to Alicia Keys, the multi-Grammy award-winning artist. Alongside her, Barbie presents a duo set featuring two essential figures in the music industry: a female music star and a tour manager. These dolls are designed to inspire the next generation by showcasing the importance of both performing artists and those who work tirelessly behind the scenes. The statistics reveal that only 22% of artists on music charts are female, while 31% of tour managers globally are women. Through these dolls, Barbie seeks to empower young girls to pursue their dreams in any area of the music industry they choose.

The collaboration between Alicia Keys and her recording and mix engineer, Ann Mincieli, brings these dolls to life. Both dolls feature matching "She is the Music" t-shirts, with Alicia's doll dressed in a stylish dark denim suit paired with black heels, and Ann's doll sporting a blue jacket with ripped jeans and high-top sneakers. These unique dolls will be auctioned off via Bidding for Good, with proceeds benefiting the organization She Is The Music. The auction opens on February 27th and closes on March 2nd, offering supporters a chance to contribute to this meaningful cause.

This initiative not only celebrates the contributions of women in music but also encourages diversity and representation in the industry. By highlighting the underrepresented roles such as tour managers, Barbie is fostering a more inclusive and supportive environment for aspiring musicians and professionals. The launch of this collection sends a powerful message to young girls everywhere: their voices matter, and there are countless ways to make an impact in the world of music.