The cinematic landscape has witnessed a transformative change in 2024, as female protagonists now dominate the big screen. The University of Southern California’s Annenberg Inclusion Initiative and San Diego State University’s Center for the Study of Women in Television and Film jointly report that over half of the top 100 North American box office hits feature stories centered around women. This represents a substantial leap from previous years, where female leads were significantly underrepresented.
Notable films like Pixar’s "Inside Out 2," Disney’s "Moana 2," Universal’s "Wicked," and Paramount’s "A Quiet Place: Day One" have placed powerful female characters at the forefront. These movies not only entertain but also challenge traditional narratives by showcasing diverse and complex female experiences. Stacy L. Smith, founder of the Annenberg Inclusion Initiative, emphasizes the importance of this shift, stating, “This is the first time we can say that gender equality has been reached in top-grossing films.”
The rise in female-led films comes at a critical juncture as the Trump administration escalates its pushback against diversity and inclusion programs. Despite this, studios have continued to champion these initiatives, recognizing their vital role in fostering authentic storytelling and equitable representation. However, the future remains uncertain, especially after PBS closed its DEI office and Disney scaled back some efforts.
Smith underscores the necessity of DEI programs, explaining, “These programs ensure that the art and storytelling of an entire group of people are not ignored or overlooked.” Studios must balance political pressures with their commitment to diversity, ensuring that underrepresented voices continue to be heard. Donna Langley, chairwoman of Universal, has been instrumental in this movement, with her studio releasing 10 movies led by women, accounting for 66.7 percent of its slate. Warner Bros, Lionsgate, Paramount, Disney, and Sony have also made strides, albeit at varying levels of commitment.
The San Diego State study, titled “It’s a Man’s (Celluloid) World,” reveals a similarly groundbreaking level of gender equity on screen. According to researcher Martha Lauzen, 42 percent of the top domestic grossing films featured female protagonists, while 42 percent had male protagonists, and 16 percent showcased ensemble casts. This parity marks a significant departure from historical trends and highlights the industry’s evolving approach to representation.
However, challenges remain. The USC study indicates that only 25 of the top 100 films featured a lead from an underrepresented racial/ethnic group, a decline from 37 in 2023. Moreover, the gains for women were not uniform across age groups. Just eight films featured a woman aged 45 or older in a leading role, compared to 21 films with men in the same age bracket. Notably, only one film, Angel Studios’ "Sound of Hope: The Story of Possum Trot," starred a woman of color over 45, Nika King.
While the progress in gender representation is commendable, it is crucial to address the disparities that persist. The film industry must strive for more comprehensive inclusion, ensuring that all demographics are adequately represented both in front of and behind the camera. Initiatives aimed at promoting diversity should be bolstered, particularly focusing on underrepresented groups such as women of color and older women.
Studios have a unique opportunity to lead by example, demonstrating that inclusive storytelling not only resonates with audiences but also drives commercial success. By continuing to prioritize diversity and inclusion, Hollywood can pave the way for a more equitable and representative future in film. As the industry moves forward, it must remain vigilant in its efforts to break down barriers and create opportunities for all voices to be heard.