Each April, Las Vegas plays host to CinemaCon, an event traditionally aimed at theater owners. However, it has evolved into a spectacle akin to Comic-Con, attracting fan bloggers eager for early glimpses of upcoming films. Journalists typically cover these events by describing the footage and audience reactions. Now, theaters are offering fans a chance to see curated highlights from CinemaCon 2025 in local theaters before they premiere with actual movies.
National Theaters Screen Exclusive CinemaCon Footage
In the vibrant city of Las Vegas during the spring, industry professionals gather for CinemaCon. This year, select theaters across the nation will screen a special presentation featuring trailers, extended scenes, and promotional content. Patrons purchasing tickets, priced at just $3, will enjoy approximately 70 minutes of previews. These include a mix of PG, PG-13, and R-rated teasers for films set to release in the summer and fall seasons. Notable previews include “Avatar: Fire and Ash,” a Bruce Springsteen biopic, and several highly anticipated remakes and original features.
This exclusive showcase will take place on Tuesday, April 22, with a repeat screening on April 24. Thousands of theaters nationwide will participate, providing movie enthusiasts an unprecedented opportunity to experience the excitement of CinemaCon firsthand. Proceeds from ticket sales will benefit various charities, including Variety — The Children’s Charity and The Will Rogers Motion Picture Pioneers Foundation.
Bryan Braunlich, Executive Director of The Cinema Foundation, expressed pride in this initiative. It marks the first time cinema-goers can preview a selection of eagerly awaited films in one program. The foundation, a non-profit branch of Cinema United, organizes such events to support charitable causes while engaging movie lovers.
In addition to the Sneak Peek Showcase, The Cinema Foundation plans multiple promotional days throughout the year. These include Date Night @ The Movies on August 15, Family Day @ The Movies on November 9, and National Popcorn Day celebrated earlier in January, encouraging more people to visit theaters.
From a journalist's perspective, this move reflects a significant shift in how studios engage with their audiences. By bringing insider content directly to fans, cinemas aim to reignite enthusiasm for theatrical releases in an era dominated by streaming platforms. It not only strengthens the connection between viewers and theaters but also fosters a sense of community among film enthusiasts. Such innovative strategies could pave the way for increased attendance and a renewed appreciation for the cinematic experience.