The Des Moines Register and USA TODAY have joined forces to introduce an innovative platform, USA TODAY Movie Meter, which invites movie enthusiasts to vote on the best film of the year. This initiative aims to elevate the opinions of everyday viewers, not just industry insiders, by allowing them to rate the most beloved films nominated by the Academy Awards. Engage in this democratic process at moviemeter.usatoday.com and discover how your choices compare to the official winners on March 2.

Voice Your Opinion: Shape the Future of Cinema with USA TODAY Movie Meter

Revolutionizing Audience Participation in Film Awards

The partnership between the Des Moines Register and USA TODAY marks a significant shift in how film awards are perceived and decided. Traditionally, the Academy Awards have been dominated by insider perspectives, often leaving the broader audience voice unheard. With the launch of USA TODAY Movie Meter, the focus shifts from industry insiders to the public, providing a platform where every moviegoer can contribute their opinion. This democratization of film ratings ensures that the films celebrated are those resonating most deeply with the general public.USA TODAY Movie Meter is designed to capture the pulse of the nation’s film preferences, offering a comprehensive snapshot of what truly captivates audiences. By leveraging this platform, viewers gain unprecedented influence over the narrative surrounding film excellence. The initiative underscores the importance of audience engagement and highlights the evolving role of media in reflecting public sentiment accurately.

A Showcase of Diverse Cinematic Excellence

The Best Picture nominees for 2025 present a rich tapestry of cinematic diversity, spanning various genres and styles. From the gripping drama of “The Brutalist” to the blockbuster spectacle of “Wicked,” these films offer something for every taste. Each nominee brings its unique contribution to the world of cinema, showcasing the breadth and depth of storytelling in contemporary film.“The Brutalist,” directed by Brady Corbet, delves into the complexities of human nature through its raw and unflinching portrayal of societal structures. Meanwhile, “Conclave,” produced by Tessa Ross, Juliette Howell, and Michael A. Jackman, explores the intricate dynamics within a secluded religious community. These films exemplify the power of cinema to provoke thought and evoke emotion, making them standout contenders in the race for Best Picture.On the other end of the spectrum, “Wicked,” produced by Marc Platt, offers a thrilling blend of action and spectacle, capturing the hearts of audiences worldwide. Its success at the box office underscores the enduring appeal of blockbuster entertainment. Similarly, “Dune: Part Two,” directed by Denis Villeneuve, continues the epic saga of Frank Herbert’s universe, captivating fans with its immersive world-building and stunning visuals.

Building on a Legacy of Public Opinion Tracking

USA TODAY Movie Meter draws inspiration from the success of Ad Meter, a pioneering tool introduced in 1989 to gauge public opinion on Super Bowl commercials. Over the decades, Ad Meter has become the gold standard for measuring audience reactions, influencing advertising strategies and consumer behavior. Now, USA TODAY is extending this legacy to the realm of cinema with Movie Meter.Monica Richardson, Senior Vice President of USA TODAY, emphasizes the significance of this expansion: “Movie Meter expands panelist ratings into the world of cinema, creating a new standard for audience-driven awards.” This initiative aligns with USA TODAY’s commitment to evolving its content to better serve its audiences. By introducing Movie Meter, the publication aims to establish itself as the leading authority on public sentiment regarding films and their cultural impact.The platform reflects the voices of everyday Americans, ensuring that the films celebrated are those that resonate most profoundly with the general public. Through this inclusive approach, USA TODAY Movie Meter sets a new benchmark for transparency and audience participation in the film industry.

Engaging the Community in Film Appreciation

Beyond merely casting votes, USA TODAY Movie Meter fosters a deeper connection between audiences and the films they love. It encourages viewers to engage more actively with cinema, fostering discussions and debates about the qualities that make a film exceptional. This engagement enriches the overall film-watching experience, promoting a greater appreciation for the artistry involved in filmmaking.For many, the act of voting on Movie Meter becomes a way to celebrate personal favorites and champion underappreciated gems. It provides a platform for cinephiles to share their insights and recommendations, contributing to a vibrant community of film enthusiasts. Moreover, it offers filmmakers valuable feedback directly from their target audience, helping guide future projects and creative decisions.In conclusion, USA TODAY Movie Meter represents a groundbreaking step in empowering the public to shape the narrative of film awards. By embracing this platform, movie lovers can play a pivotal role in determining the films that leave a lasting impact on culture and society.