Empowering Independent Artists: CD Baby's New Marketing Leader Drives Global Expansion

In a strategic move to bolster its support for independent artists worldwide, CD Baby, a leading music distribution and artist services platform, has appointed Jean Mischler as its new Senior Vice President of Marketing. Mischler, a seasoned industry veteran, will be responsible for overseeing CD Baby's marketing efforts and expanding the reach of its suite of services, including Soundrop and CD Baby Stages.

Unlocking the Potential of Independent Music

Elevating the Independent Music Landscape

Mischler's appointment comes at a pivotal time for the music industry, as independent artists have more opportunities than ever to share their music with global audiences. With nearly two decades of experience in the field, Mischler is poised to leverage her expertise to help CD Baby's clients amplify their visibility and grow their fan bases. Her primary focus will be on developing innovative initiatives that empower independent artists to thrive in the ever-evolving music landscape.

Championing Artist Empowerment

Throughout her career, Mischler has been passionate about empowering artists to take control of their creative journeys. Her experience at Sofar Sounds, where she led growth marketing efforts as the company resumed in-person concerts following the pandemic, has equipped her with a deep understanding of the independent music ecosystem. Mischler's strategies, which spanned various marketing channels, including social media, search, partnerships, and email campaigns, have helped Sofar Sounds expand its reach to 78 countries worldwide.

Leveraging CD Baby's Reputation

Mischler's appointment aligns with CD Baby's long-standing reputation for supporting independent artists. As she steps into her new role, Mischler expressed her excitement to help the company reach and inspire more creators globally. "CD Baby has a long-standing reputation for supporting independent artists, and I look forward to helping the company reach and inspire more creators globally," she said.

Integrating with Downtown Music's Unified Approach

Mischler's appointment is part of Downtown Music's recent organizational changes, which have consolidated the company's various divisions into a unified entity. By bringing CD Baby's operations under the Downtown umbrella, independent musicians will now have access to a more comprehensive suite of resources, encompassing everything from music publishing, distribution, and artist marketing, to royalty and financial services.

Expanding Reach and Impact

Molly Neuman, CD Baby's President, expressed her enthusiasm about Mischler's addition to the leadership team. "Jean's passion for music and her nearly 20 years of experience championing artists and independence make her an invaluable addition to our leadership team," Neuman said. "Her approach to marketing and deep understanding of the independent music landscape will be instrumental as we expand CD Baby's reach to independent artists around the world."With Mischler's appointment, CD Baby is poised to further strengthen its position as a trusted partner for independent artists, empowering them to navigate the ever-evolving music industry and reach new heights of success.