In recent years, flag football has emerged as a significant component of the NFL's promotional efforts. This weekend in New Orleans, the sport takes center stage with a high-profile match featuring two teams packed with influencers and celebrities. The event will be streamed live on YouTube, offering fans an engaging spectacle just before Super Bowl 59.

The game promises to be a thrilling 7-on-7 showdown, combining athletic prowess with star power. Team Speed, led by IShowSpeed, boasts players like Cam Newton at quarterback, alongside popular content creators and music artists such as Quavo, Latto, and Sexyy Red. On the opposing side, Team Kai, captained by Kai Cenat, features Shedeur Sanders, a future NFL quarterback, and Olympic gymnast Jordan Chiles, along with Michael Vick leading the offensive charge. The diverse roster ensures a mix of talent and entertainment, setting the stage for an unforgettable event.

The venue for this star-studded flag football game is the Super Bowl Experience at the Ernest N. Morial Convention Center in New Orleans. Located near the Mississippi River, the temporary field inside the convention center will host the action on Saturday, February 8th, starting at 9 p.m. ET. Fans can tune in via YouTube, where a pregame show hosted by Kay Adams will kick off an hour earlier. With no traditional TV broadcast, this event perfectly aligns with the digital-first approach embraced by its participants.

This unique event not only highlights the growing popularity of flag football but also showcases the NFL's commitment to innovation and inclusivity. By bringing together athletes, influencers, and musicians, the league demonstrates its ability to bridge different communities and create engaging experiences for all audiences. It’s a testament to the power of sports to unite people from various backgrounds, fostering a spirit of camaraderie and excitement that transcends the playing field.