Following allegations against television personality Masahiro Nakai, Fuji Television has encountered significant backlash and criticism. The broadcaster organized two press conferences to address the situation but faced public dissatisfaction due to perceived lack of transparency. The first conference on January 17 was criticized for its restrictive environment, leading to sponsor withdrawals. A second, more extensive conference on January 27 aimed to restore trust but was marred by unprofessional behavior from some freelance journalists. Additionally, Fuji Television canceled the broadcast of a highly anticipated sumo tournament scheduled for February 9, signaling the company's commitment to addressing the fallout. This series of events has sparked discussions about journalistic ethics and media responsibility.

The controversy surrounding Nakai began with accusations that linked him to various issues involving women. Fuji Television’s initial response came in the form of a press conference held on January 17. However, this event was widely criticized for its overly controlled atmosphere, where media representatives felt their questions were restricted and not adequately addressed. Many found the conference lacking in transparency and accountability, which only exacerbated public concerns. As a result, sponsors started pulling out of associated events, raising alarms about the network’s commercial stability and reputation.

Recognizing the need for a different approach, Fuji Television organized another press conference on January 27. This time, the gathering lasted over ten hours, an unusually long duration for such events. The broadcaster aimed to provide a more open platform for dialogue and address the public’s demands for clarity. Despite these efforts, the conference did not entirely succeed in restoring trust. Talent Fifi, who closely monitored the proceedings, noted that some freelance journalists exhibited unprofessional behavior, creating unnecessary distractions. She observed that their actions lacked professionalism and contributed to the chaotic atmosphere, further alienating the audience.

The second press conference attempted to rectify the shortcomings of the first by allowing greater media access and fewer restrictions on questioning. However, the extended duration and lack of direction led to confusion and frustration among attendees. Many felt that the event became a spectacle rather than a constructive dialogue. Social media reactions highlighted the need for better regulation of freelance journalist participation to ensure a more focused and professional environment. The outcry reflected broader concerns about journalistic standards and the importance of responsible reporting during sensitive situations.

In light of these challenges, Fuji Television announced the cancellation of its planned sumo tournament broadcast on February 9. This decision underscored the company’s seriousness in addressing the ongoing controversy. The tournament, which has been held since 1977, saw significant changes this year due to declining sponsorships directly attributed to the troubles surrounding Nakai. By adjusting the event’s nature and scope, Fuji Television hoped to preemptively limit further damage from continued media scrutiny. This move also indicated the company’s willingness to take decisive action to protect its reputation.

These events have ignited discussions about ethical journalism and the responsibilities of media outlets when covering sensitive subjects. Observers have called for a reassessment of journalistic standards to ensure informative and responsible reporting. As Fuji Television navigates this unprecedented crisis, the coming weeks will be crucial for both the talent and the network. Restoring public trust and redefining their media narrative will require careful reflection and strategic decisions. Society watches closely as Fuji Television seeks to rebuild its credibility amid changing industry dynamics.