Beginning May 1, 2025, Hallmark programming will no longer be available on Peacock. This change comes as Hallmark focuses on its standalone streaming service, Hallmark+. The decision reflects the company's strategy to consolidate its content under one roof, offering fans a dedicated platform for their favorite shows and movies. While Hallmark+ provides comprehensive access to beloved series such as "When Calls the Heart" and exclusive content, alternatives exist for those who prefer not to subscribe to additional services. Amazon Prime Video users can integrate Hallmark+ into their existing plans, while live TV platforms like DirecTV and Fubo offer the Hallmark Channel without extra charges.
With the impending shift in distribution, Hallmark has taken steps to ensure that fans remain engaged with its content. Since launching Hallmark+, the brand has evaluated how best to serve its audience effectively. By removing its programming from Peacock, Hallmark aims to enhance subscriber value through its own platform. This move allows for a more tailored experience, featuring exclusive content unavailable elsewhere. For instance, Hallmark+ subscribers gain access to unique offerings like "The Chicken Sisters" and "Celebrations with Lacey Chabert," which cannot be found on traditional cable channels.
Subscribers of Hallmark+ enjoy not only streaming privileges but also tangible rewards. A monthly subscription costs $7.99, or $79.99 annually, providing benefits beyond entertainment. Members receive a $5 Hallmark Gold Crown coupon each month, along with discounts and bonus points. Annual members are treated to complimentary gifts throughout the year, adding extra value to their subscription. These incentives aim to foster loyalty among viewers who appreciate feel-good content.
For those hesitant about committing to another streaming service, options abound. Amazon Prime Video users can seamlessly add Hallmark+ to their current plan for the same price as a standalone subscription. Alternatively, platforms such as DirecTV, Fubo, Frndly TV, and Philo broadcast the Hallmark Channel live, allowing fans to enjoy new releases without incurring additional fees. This flexibility ensures that everyone can access Hallmark’s heartwarming stories according to their preferences.
As Hallmark transitions its programming away from Peacock, fans have multiple avenues to continue enjoying their cherished content. Whether opting for Hallmark+, integrating it into an existing Prime Video subscription, or tuning in via live TV platforms, the choice ultimately rests with individual preferences. Regardless of the method chosen, Hallmark remains committed to delivering uplifting, engaging stories that resonate with audiences worldwide.