American condiment giant Hellmann’s has released an intriguing preview for its upcoming Super Bowl commercial, evoking memories of a beloved 1980s romantic comedy. The teaser showcases a detailed and humorous sandwich order at Katz’s Deli in New York City, setting the stage for what promises to be a memorable advertisement. Accompanied by nostalgic music and a familiar voice, the clip hints at the brand's commitment to quality and tradition. Last year, Hellmann’s featured actress Kate McKinnon in a quirky commercial involving a cat that went viral for saying "mayo." This year, the brand aims to continue its tradition of creative and engaging ads.

A Slice of Deli Comedy with a Hint of Nostalgia

The teaser transports viewers to the bustling streets of New York City, where a waitress at Katz’s Deli recites an elaborate sandwich order. Each detail is meticulously specified, from the freshness of the bread to the precise slicing of pickles. The playful exchange between the customer and the waitress sets a lighthearted tone, reminiscent of classic films. The background music, “It Had to Be You,” adds an extra layer of nostalgia, connecting the audience to a bygone era.

In the clip, the waitress begins with a seemingly simple request for turkey on rye but quickly delves into a series of specific instructions. The customer demands fresh bread, paper-thin tomatoes, and a pickle sliced lengthwise to ensure every bite has a bit of flavor. The familiar voice chimes in with additional requests, emphasizing the importance of each detail. The scene unfolds with humor and charm, capturing the essence of a timeless deli experience. The teaser ends with the date of the big game, February 9, 2025, building anticipation for the full commercial.

Creative Continuity: From Cats to Classic Films

Hellmann’s has a history of creating innovative and entertaining commercials for the Super Bowl. Last year, the brand featured Kate McKinnon as a cat owner whose pet became an internet sensation for saying “mayo.” The ad included a faux PEOPLE magazine cover and scenes of Pete Davidson walking a red carpet with the cat, sparking playful media speculation. McKinnon praised the positive social message and the joy of working with her SNL co-star, highlighting the collaborative spirit behind the project.

This year’s teaser builds on that success by drawing inspiration from a classic rom-com. The choice to reference a beloved film not only appeals to a wide audience but also reinforces Hellmann’s commitment to quality and tradition. By blending humor, nostalgia, and a touch of celebrity, Hellmann’s continues to captivate viewers and create memorable advertising moments. The teaser leaves fans eagerly awaiting the full commercial, which promises to deliver more laughs and heartwarming moments when it airs during the Super Bowl on February 9, 2025.