Celebrating Latin Music's Brightest Stars: The 2024 Billboard Latin Music Awards

The 2024 Billboard Latin Music Awards are set to honor some of the most influential and celebrated artists in the Latin music industry. This prestigious event will recognize the exceptional contributions of three iconic figures - Pepe Aguilar, J Balvin, and Alejandro Sanz - with special accolades that pay tribute to their remarkable careers and enduring impact on the genre.

Honoring Legends, Inspiring the Next Generation

Pepe Aguilar: A Hall of Fame Inductee

Pepe Aguilar, the renowned regional Mexican star, will be inducted into the prestigious Billboard Hall of Fame, joining the ranks of esteemed past recipients such as Joan Sebastian, Marc Anthony, and Vicente Fernández. This prestigious recognition is a testament to Aguilar's unwavering dedication and his ability to continuously evolve as an artist over the course of his illustrious 35-year career. "Receiving the Billboard Hall of Fame Award is an incredible honor, and it reminds me of the importance of continually evolving as an artist," Aguilar shares. "After 35 years in this industry, I feel just as passionate and driven as I did on day one. It's exciting to see how música Mexicana is growing and evolving, and I'm proud to be part of that movement. What's even more special is being able to connect with a new generation of fans while staying true to my roots. I've reinvented myself time and time again, and as music continues to evolve, I'm ready to keep pushing boundaries and creating something new."

J Balvin: The Spirit of Hope Award Recipient

Colombian hitmaker J Balvin will be honored with the coveted Spirit of Hope Award, which was created more than 20 years ago to recognize artists who have used their platform to make a positive impact on the world. Balvin's commitment to supporting and guiding the next generation of artists through his Vibra en Alta Foundation has earned him this prestigious accolade, which has previously been awarded to luminaries such as Carlos Santana, Daddy Yankee, and Shakira. "I'm so grateful, and so honored, to be recognized with such a special award," Balvin expresses. "It's important for me, as the artist I am today and that little kid with dreams I once was before – and still [am] to this day – to be able to support and guide the next generation into realities of their own. I am proud to be able to help the youth and new wave discover their passions through the Vibra en Alta Foundation and help turn those very dreams into realities."

Alejandro Sanz: The Lifetime Achievement Award Honoree

Spanish icon Alejandro Sanz will be bestowed the Lifetime Achievement Award, a recognition that has previously been granted to acts like Los Temerarios, Ricardo Arjona, and Los Ángeles Azules. Sanz's enduring impact on the Latin music landscape is undeniable, and this award serves as a testament to his remarkable contributions over the course of his illustrious career. "I'm very happy to return to the Billboard Latin Music Awards, it's certainly special," Sanz expresses. "I am deeply grateful for this recognition from Billboard, and I love that it takes place in Miami. It's fantastic to be home."

Connecting with Fans and Inspiring the Next Generation

In the days leading up to the 2024 Billboard Latin Music Awards, all three honorees - Pepe Aguilar, J Balvin, and Alejandro Sanz - will participate in the 35th annual Billboard Latin Music Week, taking place in Miami from October 14-18. During this event, the artists will engage in intimate Icon Q&A sessions, where they will sit down with Billboard's Leila Cobo for one-on-one conversations, offering fans and industry insiders a unique glimpse into their creative processes, personal journeys, and the driving forces behind their enduring success.

A Celebration of Latin Music's Finest

The 2024 Billboard Latin Music Awards will air on Sunday, October 20, at 9 p.m. ET on Telemundo, with simultaneous broadcasts on the Telemundo App, Peacock, and throughout Latin America and the Caribbean on Telemundo Internacional. The ceremony will honor the best and brightest in Latin music, with Karol G leading the list of finalists with an impressive 17 nominations across categories such as Artist of the Year, Tour of the Year, Global 200 Latin Artist of the Year, and Top Latin Album of the Year for her critically acclaimed album "Mañana Será Bonito (Bichota Season)."As the Latin music industry continues to evolve and captivate audiences worldwide, the 2024 Billboard Latin Music Awards stand as a testament to the enduring power and influence of these remarkable artists. By honoring the legacies of Pepe Aguilar, J Balvin, and Alejandro Sanz, the event not only celebrates their individual achievements but also inspires the next generation of Latin music icons to push the boundaries of their craft and leave an indelible mark on the industry.