Embrace the Unconventional: A New Era in Music
When the pandemic forced students back home in early 2020, Laufey turned her isolation into an opportunity. Posting cozy videos of herself performing midcentury classics on social media, she quickly garnered a devoted following. Her approach was simple yet profound: she wanted people to enjoy the music without feeling the need for extensive knowledge of its history. This philosophy struck a chord with many, especially during a time when solace and escapism were paramount.
The Birth of a Unique Sound
Laufey’s musical journey began in a classical-music family, where she learned to play piano and cello at a young age. However, it was her teenage discovery of jazz standards that truly shaped her artistic identity. At Berklee College of Music, she honed a voice rich and honeyed, reminiscent of Peggy Lee. Yet, she didn’t stop there. Laufey started crafting her own songs—modern takes on classic styles, infused with contemporary slang and relatable emotions. One such song, "From the Start," now boasts an astounding 600 million streams on Spotify.
This blend of old and new not only set her apart but also earned her fans across all age groups. On TikTok, Laufey showcased her social media savvy, posting acoustic covers, outfit photos, and memes. Her dance moves even made their way into the video game Fortnite, further cementing her status as a Gen Z icon. Through this digital platform, she connected with other young artists like Olivia Rodrigo and Beabadoobee, forming a network of creative outcasts.
Award-Winning Artistry and Controversy
Last year, Laufey won her first Grammy for Best Traditional Pop Vocal Album with "Bewitched." This accolade, typically reserved for more traditional artists, marked a significant milestone in her career. Yet, it also sparked controversy within the jazz community. Some musicians felt she wasn’t engaging enough with the genre’s history or its innovative present. Laufey, however, remained unfazed by both the praise and criticism.
She clarified that while she records jazz standards and can be considered a jazz singer, the majority of her work doesn’t fall under the jazz umbrella. “People saying I’m the ‘savior of jazz’—that’s where things get convoluted,” she explained. Despite this, she fiercely defends her right to engage with a genre that often feels guarded. “I’ve studied this enough to understand exactly what it is,” she asserted, emphasizing her dedication to the craft.
Pushing Boundaries with Innovation
While "Bewitched" relied on classical and acoustic instruments, Laufey’s upcoming album promises to be more daring. She plans to mix genres more fluidly, expanding her sonic palette with modern technology. “I want to see if I can keep the integrity of my music while experimenting with new sounds,” she said. This ambition might challenge some fans who view her music purely as a nostalgia act. But Laufey has learned the importance of refusing to be boxed into categories.
She expressed frustration with the idea that an artist can’t be both commercially successful and musically interesting. “Why can’t I be both?” she asked, highlighting the ongoing struggle between commercial appeal and artistic integrity. Laufey’s commitment to breaking boundaries and challenging norms continues to inspire a generation of listeners seeking something fresh yet familiar.