The Los Angeles area has faced unprecedented wildfires, which began on January 7. Despite containment efforts, the impact on local communities will be felt for years. Tourism remains a vital part of the city's economy, and many potential visitors are questioning whether it is safe to travel to L.A. This article provides essential information for those planning trips, including how tourists can positively impact affected areas.

Safe and Responsible Travel to Los Angeles

Despite the fires, much of Los Angeles County remains unaffected, with over 98% of the region spared from direct damage. Major tourist attractions like the Hollywood Sign, Santa Monica Pier, and Universal Studios remain open and welcoming visitors. Authorities emphasize that tourists can still visit responsibly by staying informed and avoiding distressed areas. Cities such as Santa Monica and Pasadena are actively encouraging tourism to support local businesses and promote economic recovery.

Santa Monica, in particular, has seen no damage from the fires and is eager to welcome visitors. Lauren Salisbury, Vice President of Communications for Santa Monica Travel & Tourism, reassures potential travelers that the city is ready to host them. In Pasadena, despite the impact of the Eaton Fire, Kristin McGrath, Executive Director of Visit Pasadena, stresses the importance of supporting small businesses. She highlights that dining at local restaurants and shopping at family-run stores can provide a sense of normalcy and hope for those rebuilding their lives. West Hollywood also prioritizes visitor safety while continuing to welcome guests.

Supporting Affected Communities Through Tourism

Travelers have numerous opportunities to contribute positively to the recovery efforts. Participating in events like Dine LA Restaurant Week can help raise funds for relief organizations. Booking accommodations, eating at local eateries, and shopping at small businesses are practical ways to support the livelihoods of residents. Many local establishments are run by families who have lost their homes, making this support crucial for their recovery.

Kristin McGrath recommends donating to organizations such as the Pasadena Community Foundation’s Eaton Canyon Fire Relief and Recovery Fund, the Pasadena Humane Society, or the American Red Cross. These organizations are instrumental in aiding wildfire victims, first responders, and animals affected by the disaster. Additionally, tourists can stay informed through resources like the County of Los Angeles website, CAL FIRE updates, and the Watch Duty app, which provides real-time alerts about new fires and evacuation routes. Checking air quality via AirNow.gov ensures visitors can plan activities safely during their stay.