Uniting for Advertising Excellence
Ad Delivery and Creative Personalization
Together, the combined organization will bring forth an extensive range of solutions. In terms of ad delivery, it ensures seamless placement of ads across various channels, be it digital, social, CTV, or linear TV. Creative personalization takes center stage, allowing for tailored ad experiences that resonate with the target audience. This not only enhances the impact of ads but also increases the likelihood of customer engagement. For example, a brand can now customize an ad based on a user's browsing history or preferences, making the ad more relevant and memorable.Moreover, the ability to measure and optimize ad performance across these channels is a significant advantage. Brands can gain valuable insights into how their ads are performing and make data-driven decisions to improve their advertising strategies. This level of control and visibility was previously lacking when relying on technology owned by media sellers.
Combining Platforms for Enhanced Control
The merger of Innovid and Mediaocean's Flashtalking empowers advertisers with increased control over data and decisions. Advertisers now have more choice in where their ad spend can go, enabling them to target specific audiences with precision. With the necessary tools and workflows in place, media investments become more effective and efficient.Zvika Netter, the CEO & Founder of Innovid, will lead the combined ad tech organization and report to Bill Wise, the Co-Founder & CEO of Mediaocean. Grant Parker, who currently runs Flashtalking, will serve as the President of the combined ad tech organization and report to Netter. This leadership structure ensures a smooth transition and the continued growth of the combined entity.
Meeting the Needs of the Advertising Landscape
In today's advertising landscape, there is a growing demand for independent technology companies that can provide a neutral alternative to the dominant players like Google. Mediaocean's acquisition of Innovid addresses this need by establishing a premier independent ad tech business with a keen focus on creative and CTV.As Wise commented, "Our Prisma business provides robust ad infrastructure to the world's largest brands and agencies. Now Flashtalking plus Innovid will take this to the next level, creating a powerful force in the advertising industry." This merger represents a significant step forward in providing advertisers with the tools and solutions they need to thrive in an increasingly competitive market.
From the very beginning, when Innovid was founded 17 years ago, the belief was that advertising could be made better for all. This merger is a testament to that belief and a key milestone on the journey towards advertising excellence. The combined expertise and innovation of Innovid, Mediaocean, and Flashtalking will enable brands, agencies, and publishers to innovate, drive growth, and build their future.