The music industry has witnessed a flurry of significant leadership changes and strategic appointments, reflecting the sector's dynamic nature and evolving landscape. Key figures have taken on new roles in various companies, signaling shifts in business strategies and operational structures. These changes span across marketing, finance, sales, copyright management, and creative services, impacting both established giants and emerging players.

Executives Take on New Roles in Music and Entertainment Companies

In the heart of Los Angeles, Warner Records has appointed Luke Armitage as Senior Vice President of Global Marketing. Based in LA, Armitage will oversee international marketing for the label’s U.S.-based artists. Reporting to Jessica Keeley-Carter, Warner Music’s Chief Marketing Officer, he will collaborate closely with Tom Corson and Aaron Bay-Schuck, co-chairmen of Warner Records. Armitage brings extensive experience from Capitol Music Group’s Astralwerks Records, where he led global marketing campaigns for artists such as Marshmello and Katy Perry.

Meanwhile, Avex USA, launched in 2020, has promoted Ryusuke Kamada to the role of Chief Financial Officer (CFO). Kamada, who joined Avex in 2018, has played a crucial role in expanding the company’s operations in North America. His expertise in global finance and law has been instrumental in developing corporate strategies and forming partnerships with entities like S10 and Roc Nation. Avex USA CEO Naoki Osada highlighted Kamada’s strategic vision and financial acumen as integral to the company culture.

Sphere Entertainment has also made a notable appointment, naming Marcus Ellington as Executive Vice President of Ad Sales and Sponsorships. Based in New York, Ellington will lead an ad sales and sponsorship unit to enhance revenue streams for Sphere’s assets, including its iconic Exosphere venue in Las Vegas. With a background in sales and partnership roles at Google, Ellington is poised to drive brand-centric opportunities and broader marketing partnerships for Sphere.

Third Side Music welcomed Melanie Santa Rosa as its new Head of Copyright. Based in New York, Santa Rosa will focus on transparency, efficiency, and maximizing value for the independent publisher’s roster, which includes artists like Kurt Vile and SOFI TUKKER. Her extensive experience in copyright administration, gained from positions at Word Collections and Spirit Music Group, makes her well-suited for this role. CEO Patrick Curley praised Santa Rosa’s expertise and reputation within the industry.

Infinite Reality, a leader in digital media and e-commerce, appointed Drew Wilson as Chief Operating Officer (COO). Wilson, previously COO and CFO at SoundCloud, will manage business operations and advance Infinite Reality’s strategic vision. Under his leadership, SoundCloud achieved profitability for the first time in its history. CEO John Acunto commended Wilson’s ability to scale digital media businesses and his expertise in technology and fan engagement.

AEG Presents promoted Evan Marks to Talent Buyer for the Rocky Mountains region. Based in Denver, Marks will oversee bookings at venues like Mission Ballroom and Red Rocks. With nearly 15 years of involvement in the Colorado music scene, Marks has demonstrated a deep understanding of live music and strong execution skills. President Don Strasburg praised Marks’ passion and dedication to live music.

WHY&HOW, a management company founded by Bruce Kalmick, named Eddie Kloesel as a partner. Kloesel, who joined WHY&HOW in 2020, has played a pivotal role in shaping the company’s strategic goals, contributing to the success of clients like Whiskey Myers. Kalmick described Kloesel as a trusted strategic thinker who approaches clients’ business with an entrepreneurial mindset.

Supreme Music secured the exclusive services of renowned sound designer Markus Stemler, known for his work on All Quiet on the Western Front. Stemler’s expertise in sound design and audio post-production strengthens Supreme Music’s capabilities in advertising and branded content. His recent contributions include standout campaigns for Penny’s Wonderful World and the American Red Cross.

HarbourView Equity Partners partnered with The CultureShaker to lead its brand, marketing, and PR efforts. Lucinda Martinez, founder of The CultureShaker, will serve as Chief Marketing Officer, while Deborah Renteria joins as Vice President of Brand and Content Strategy. Their combined experience from Netflix, HBO, and Lionsgate positions HarbourView for rapid growth and deeper engagement in the entertainment ecosystem.

Curbside Concerts, a Canadian company that produces curbside concerts, welcomed Tracy Posadowski and Tom Yeates as managing directors of sales and marketing. Founded during the COVID-19 pandemic to support struggling musicians, Curbside Concerts aims to expand in Canada and enter the U.S. market. Posadowski and Yeates bring extensive experience in sales and marketing, positioning the company for future growth.

Isekai Records, a joint venture with Broke Records, launched in August 2024, aiming to be artist-friendly. Co-founders Ewan Jenkins and Jack Mangan, along with RJ Pasin, leverage their expertise to support emerging talent. Their debut release, “Embrace It” by Ndotz, marks their commitment to artist-centric music production.

Farm Aid appointed Shorlette Ammons and Jennifer Fahy to lead the non-profit organization starting January 1. Additionally, Hugh Forrest was promoted to president of South by Southwest, where he will oversee programming and assume full leadership of the organization.

These leadership changes reflect the music industry’s ongoing evolution, emphasizing the importance of strategic planning, innovation, and adaptability. As these executives take on their new roles, they are expected to drive growth, enhance brand presence, and foster creativity within their respective organizations.

Perspective and Insights from the Changes

From a journalist's perspective, these leadership changes underscore the music industry's resilience and adaptability. Each executive brings unique strengths and experiences that promise to shape the future of their respective companies. For readers, it highlights the industry's commitment to innovation and the pursuit of excellence. These moves not only signal a shift in operational strategies but also demonstrate a dedication to supporting artists and enhancing fan experiences. As these new leaders take the helm, the music industry is poised for exciting developments and transformative changes.