Nexstar Media Group, a leading media conglomerate, has announced a strategic move to strengthen its presence in the Cleveland, Ohio market. The company has signed an agreement to acquire WBNX-TV, an independent television station licensed to Akron, Ohio, pending regulatory approval from the Federal Communications Commission (FCC).

Unlocking New Opportunities in the Buckeye State

Fortifying the Cleveland Stronghold

Nexstar's acquisition of WBNX-TV will create a duopoly in the Cleveland market, complementing its existing ownership of WJW-8, the local news leader. This strategic move will allow Nexstar to diversify its programming offerings, catering to a wider range of viewers and advertisers. By adding WBNX-TV to its portfolio, Nexstar aims to solidify its position as a dominant player in the region, leveraging the station's unique content and audience.

The CW's Homecoming in Cleveland

As part of the deal, Nexstar plans to transition WBNX-TV to become an affiliate of The CW Network, which the company controls. This move marks a homecoming for The CW in the Cleveland market, as WBNX-TV previously served as the network's home from 2006 to 2018. The shift from WUAB-43, the current CW affiliate, to WBNX-TV is expected to take effect on September 1, 2025, providing viewers with a seamless transition and access to the network's diverse programming lineup.

Strengthening Nexstar's Foothold in Ohio

The acquisition of WBNX-TV not only bolsters Nexstar's presence in Cleveland but also solidifies its position in the politically crucial state of Ohio. As a battleground state, Ohio's media landscape holds significant importance, and Nexstar's strategic move to expand its footprint in the region underscores the company's commitment to serving the informational needs of the local community.

Enhancing Content and Resources for Viewers and Advertisers

Lori Bruch, President of Winston Broadcasting Network, the current owner of WBNX-TV, expressed excitement about the transition, stating that the deal will provide both viewers and advertisers with enhanced content and resources. This sentiment is echoed by Nexstar, which believes the acquisition will be accretive to its operating results, particularly with the planned conversion to a CW affiliation.

A Seamless Transition Facilitated by Industry Experts

The transaction was brokered by Kalil & Co., a respected media advisory firm, representing Winston Broadcasting Company. This collaboration between industry experts ensures a smooth and strategic transition, leveraging their deep understanding of the market dynamics and regulatory landscape.

Strengthening Nexstar's Presence in the Buckeye State

Nexstar's acquisition of WBNX-TV represents a significant milestone in the company's growth strategy. By expanding its footprint in the Cleveland market and securing the CW affiliation, Nexstar is poised to deliver a more diverse and compelling content offering to viewers, while also providing enhanced resources and opportunities for local advertisers. This strategic move solidifies Nexstar's position as a leading media player in the state of Ohio, further cementing its influence and impact in the region.