Music has an undeniable influence on consumer behavior, particularly within the vibrant ecosystem of TikTok. A recent survey by Adobe Express reveals fascinating insights into how different music genres can sway purchasing decisions and engagement levels on the platform.

Unlock the Potential of Sound to Drive Sales

Genre Preferences Influence Buying Patterns

Music fans exhibit distinct preferences when it comes to which genres inspire them to make impulse purchases after viewing a TikTok video. Indie, rock, hip-hop/rap, country, and pop emerge as the top choices that trigger these buying impulses. Interestingly, the TikTok Shop social commerce platform shows a slightly different hierarchy. Rock and country take the lead, followed closely by indie, hip-hop/rap, and R&B.The emotional connection between the audience and the music in a TikTok video is profound. For 42% of surveyed participants, the song featured directly impacts their perception of the product showcased. This underscores the importance of selecting the right soundtrack to enhance marketing efforts. When consumers encounter a product paired with a favorite song or genre, they are significantly more inclined to make a purchase. In fact, nearly one-third of respondents admitted they were more likely to buy if the video included a track they enjoy or recognize.

Monetary Impact of Musical Choices

The financial implications of these musical influences are noteworthy. On average, respondents spend $44 monthly on products inspired by TikTok videos. Hip-hop and rap enthusiasts lead the charge, spending an impressive $61 per month, while country music aficionados follow closely with $59. Fans of R&B and soul also demonstrate robust spending habits, averaging $57 each month.These figures highlight the power of sound in driving not just engagement but also substantial revenue. Retailers and brands can leverage this knowledge to strategically choose music that resonates most with their target audience, thereby maximizing both visibility and sales potential.

Maximizing Engagement Through Strategic Soundtracks

Different types of engagement require varied approaches to music selection. To achieve the highest number of views, incorporating K-pop, rock, or jazz can be highly effective. For garnering the most likes, indie, R&B, and rock tend to perform exceptionally well. If fostering conversations through comments is the goal, indie, R&B, and electronic dance music are the go-to choices.Understanding these nuances allows marketers to tailor their content for optimal performance. By aligning the music with the desired outcome—whether it’s increasing views, accumulating likes, or sparking discussions—brands can create more engaging and successful TikTok campaigns. The strategic use of music thus becomes an indispensable tool in navigating the competitive landscape of social commerce platforms.