When Sam Reich took over CollegeHumor and its streaming service Dropout in 2020, he faced significant skepticism. The once-popular humor platform had seen better days, with dwindling viewership and staff reductions. Despite these challenges, Reich saw an opportunity to breathe new life into the brand by focusing on innovative content and leveraging the power of social media.

The transformation began when Reich decided to shift the company's focus entirely to Dropout, streamlining operations and concentrating on creating engaging, internet-friendly content. By tailoring shows to appeal to a dedicated fanbase and embracing short-form video formats, Dropout managed to carve out a unique niche in the digital entertainment landscape. This strategy proved successful, as evidenced by the rapid sellout of a live performance at Madison Square Garden, which showcased the brand's growing influence and popularity.

Dropout's success story is a testament to the power of adaptability and innovation in the fast-paced world of online media. Reich's vision of creating "better internet" has not only revitalized a struggling brand but also provided a platform for emerging talent to thrive without becoming full-time influencers. As Dropout continues to evolve, it remains committed to pushing boundaries and meeting the needs of its expanding audience, proving that creativity and resilience can lead to remarkable achievements in the digital age.