Beautiful Music, a format that once dominated local airwaves but faded in the 1970s, has found new life on the internet. KJBM, an online tribute station, brings back this classic genre with over 3,400 titles from three decades. The creators, Rodney Allen Rippy and Dan Pettegrew, along with veteran broadcaster James Simon, aim to provide a unique listening experience that caters to those who enjoy orchestral instrumentals but not necessarily classical music. Meanwhile, Nielsen Ratings is adjusting its listener measurement system, impacting how radio stations are credited for listenership.
A New Home for Timeless Melodies
KJBM, standing for Just Beautiful Music, offers a nostalgic journey through pop orchestras' renditions of beloved songs. This online station revives the spirit of formats like KPOL, which once captivated audiences. The founders, Rodney Allen Rippy and Dan Pettegrew, saw a gap in current offerings and decided to fill it with an extensive library of instrumental covers. They partnered with James Simon, whose expertise in broadcasting adds depth to their project. Listeners can immerse themselves in melodies that evoke memories and offer relaxation, proving there's still a market for this soothing sound.
Rodney Allen Rippy, known for his iconic Jack in the Box commercials, has ventured into various fields including marketing and radio production. His involvement in KJBM showcases his passion for bringing comfort through music. Meanwhile, Dan Pettegrew, a former executive at iHeart Media, ensures the station's content remains consistent and appealing. Together, they've curated a collection that spans several decades, featuring string versions of popular hits like "It Had to Be You" and "Over the Rainbow." The station's goal is to recreate the essence of KPOL, providing a familiar yet fresh experience for both old and new listeners.
Evolution in Listener Measurement
Nielsen Ratings, the authority in measuring radio and television audiences, is refining its methodology. The Portable People Meter (PPM) system, used in many markets, now requires only three minutes of continuous listening to credit a station, down from the previous five minutes. This change aims to address inconsistencies in data collection, especially in noisy environments or when using headphones. While some argue the adjustment might not be perfect, it reflects efforts to improve accuracy in gauging listenership. The impact on January's ratings report will be closely watched, as stations adapt to these new rules.
The PPM system decodes signals embedded in broadcasts, allowing it to track listening habits without disrupting the audio quality. However, it faces challenges in accurately capturing data when listeners are in cars with open windows, at parties, or in other noisy settings. Reducing the required listening time could help mitigate these issues, ensuring more accurate representation of actual listenership. Radio stations and advertisers alike will need to adjust strategies to align with this evolving metric. The transition may bring about changes in programming and promotional tactics, reflecting the ongoing evolution of how we consume media.