In recent years, a significant shift has occurred in the demographics of moviegoers, particularly for classic and repertory films. Once dominated by older audiences, these screenings now attract a younger crowd, reinvigorating interest in cinematic treasures from bygone eras. This transformation is evident not only in Chicago but across various film festivals and independent theaters nationwide. The evolving preferences of modern viewers have led to a renewed appreciation for timeless classics, proving that great films transcend generations.

A New Generation Discovers Vintage Gems

The changing landscape of cinema attendance is most noticeable in cities like Chicago, where venues such as the Music Box Theatre and the Chicago Film Society are witnessing a surge in younger patrons. These institutions, dedicated to showcasing both classic and lesser-known films, have seen an influx of attendees in their 20s and 30s. This shift is attributed to a growing curiosity among younger audiences who are eager to experience the magic of old movies on the big screen. The appeal lies not only in the films themselves but also in the communal experience of watching them in a theater setting.

This trend is exemplified by events like the Music Box’s Billy Wilder retrospective, which drew nearly 500 people for a screening of "Double Indemnity." The audience was a mix of ages, with many young adults discovering the allure of classic noir for the first time. Similarly, the Chicago International Film Festival has noted a significant demographic shift, with over half of its attendees now under 45. Artistic director Mimi Plauché attributes this change to a broader cultural shift, where younger audiences are increasingly drawn to the unique experiences offered by film festivals and repertory screenings. The rise of platforms like Letterboxd has also played a crucial role, providing a space for cinephiles to discover and discuss lesser-known titles.

Cultivating a Sustainable Ecosystem for Classic Films

To sustain this renewed interest in classic cinema, film programmers and curators are focusing on creating diverse and engaging programs. Institutions like the Gene Siskel Film Center and Doc Films at the University of Chicago are leading the charge, offering a wide range of narrative, documentary, and experimental works. These organizations emphasize the importance of introducing younger audiences to films from different eras while maintaining a balance between well-known classics and hidden gems. For example, the Film Center’s “Persistence of Memory” series blends venerated masterpieces with contemporary dreamscapes, fostering a dialogue between past and present.

The success of these initiatives hinges on creating a sustainable ecosystem that keeps the doors open and attracts a broad cross-section of viewers. Kyle Westphal, co-founder of the Chicago Film Society, believes that the key to longevity lies in avoiding repetitive programming and continuously offering fresh experiences. He highlights the importance of formats like 35mm and 70mm, which provide a distinct viewing experience that resonates with both newcomers and seasoned cinephiles. The pandemic has further underscored the value of in-person screenings, as many found solace in rediscovering classic films during lockdown. As a result, venues like the Music Box have seen increased attendance for events like Kubrick’s "Eyes Wide Shut" in 35mm, proving that there is still a strong appetite for the cinema of the past.