The 2025 San Diego Music Awards have unveiled an impressive list of nominees, showcasing the city's vibrant music scene across multiple genres. Among the top contenders are Kimmi Bitter, Thee Sacred Souls, Daring Greatly, and The Neighborhood Kids, each vying for prestigious accolades. This year’s event promises to be a celebration of artistic excellence and community spirit.

A highlight of this year’s awards is the Lifetime Achievement Award, set to be presented to renowned bassist Nathan East. A proud alumnus of Crawford High School and UC San Diego, East has collaborated with an array of legendary artists over his illustrious career. Reflecting on his honor, East expressed excitement about performing at Humphreys Concerts by the Bay, a venue where he has shared the stage with many notable musicians. His son Noah will join him on keyboards and vocals, marking a special father-son collaboration.

The awards ceremony will take place on April 29 at Humphreys Concerts by the Bay, featuring performances from several nominated artists. Kevin Hellman, founder of the San Diego Music Awards, noted that online submissions have surged in recent years, reflecting the growing enthusiasm and accessibility of the event. Since its inception in 1991, the awards have raised substantial funds for the nonprofit San Diego Music Foundation, supporting music education programs in local schools.

The diversity of nominations underscores the rich musical tapestry of San Diego. From country-pop troubadours to neo-soul trios, rock bands to hip-hop ensembles, the nominees represent a wide spectrum of talent. This year's categories include Artist of the Year, Song of the Year, Album of the Year, and Best New Artist, among others. Public and foundation votes will determine the winners, ensuring a fair and balanced selection process.

The San Diego Music Awards not only celebrate individual achievements but also foster a sense of unity and pride within the local music community. By honoring both seasoned veterans and emerging talents, the event encourages continued growth and innovation in the arts. It serves as a reminder that music, in all its forms, has the power to inspire, connect, and uplift communities, making it a cornerstone of cultural expression and human experience.