In a significant move within the music industry, Nashville-based record label Big Loud has entered into an agreement with Chord Music Partners to sell a portion of its catalog featuring country superstar Morgan Wallen. This transaction, valued at $200 million according to sources close to the deal, aims to expand Big Loud’s international presence and support long-term artist development. Established in 2013, Big Loud has grown into one of Nashville's leading labels, representing artists such as Wallen, Hardy, Ernest, and Miranda Lambert. The sale includes some of Wallen’s most successful works, like the six-times platinum Dangerous: The Double Album. With partnerships involving Republic Records and Universal Music Group (UMG), this deal strengthens Big Loud’s ties within the global music ecosystem.
Details of the Deal and Key Players
Chord Music Partners, founded in 2021 by investment firms KKR and Dundee Partners, acquired a minority stake in Big Loud’s catalog. This acquisition aligns with Chord’s mission to invest in high-value music assets, having previously secured rights to music from renowned artists such as The Weeknd, Ryan Tedder, and John Legend. The collaboration between Big Loud and Chord is facilitated through UMG, which holds a 25.8% stake in Chord, further solidifying the partnership. Big Loud, known for its robust catalog including Wallen’s chart-topping hits like “Last Night” and “Whisky Glasses,” positions itself strategically for future growth. Notably, Wallen will embark on his I’m the Problem stadium tour starting June 20 in Houston, marking another milestone in his illustrious career.
From a journalistic perspective, this transaction highlights the evolving landscape of the music industry where strategic investments play a crucial role in sustaining artist development and expanding market influence. It underscores how modern labels leverage financial partnerships to fortify their operations while nurturing talent. For readers, it offers insight into the intricate dynamics shaping today’s music business, emphasizing the importance of adaptability and collaboration in achieving long-term success.