Tomorrowland Music Expands Reach with Groundbreaking BMG Partnership

Tomorrowland Music, the music division of the renowned electronic dance music festival Tomorrowland, has announced an exclusive worldwide agreement with BMG to manage and administer its music publishing rights, as well as jointly sign new songwriters and producers. This strategic partnership marks a significant expansion for Tomorrowland Music, which has already established itself as a force to be reckoned with in the recorded music sector.

Unlocking the Synergies of Tomorrowland and CORE Ecosystems

Elevating the Electronic Music Landscape

Tomorrowland Music's partnership with BMG aims to elevate the electronic music landscape by collaborating with the world's best producers and writers. The goal is to help these talented individuals create exceptional music that resonates globally, leveraging the power of the broader Tomorrowland and CORE ecosystems. This collaboration will push the boundaries of what electronic music can achieve, offering unparalleled opportunities for artists and songwriters to thrive in the ever-evolving industry.

Nurturing Talent and Fostering Innovation

The partnership between Tomorrowland Music and BMG is more than just a business arrangement; it's a strategic alliance that seeks to discover and nurture new talent. By combining the expertise and resources of both entities, the collaboration will serve as a bridge between established, world-class songwriters and the next generation of top-tier electronic music talent. This synergistic approach will undoubtedly lead to the creation of innovative and captivating new music that will captivate audiences worldwide.

Harnessing the Power of Collaborative Songwriting

The first tangible result of this partnership has already been realized through the inaugural Lab of Tomorrow writing camp in Belgium. This initiative brought together 32 artists and songwriters across three studios, fostering a collaborative environment that yielded impressive results. Goodboys and Blazey performed a song they wrote during the camp on the Tomorrowland main stage, while Henri PFR, Repiet, and Julia Kleijn showcased a song they composed and recorded in just two days at The Gathering, Tomorrowland's campsite. This collaborative approach demonstrates the immense potential of the Tomorrowland Music and BMG partnership to uncover and amplify the most innovative new music.

Expanding the Reach through Co-Hosted Events

The partnership between Tomorrowland Music and BMG was further showcased during the recent Amsterdam Dance Event, where the two companies co-hosted a songwriting SoundLab. This event provided a platform for the exchange of ideas, the nurturing of talent, and the exploration of new creative frontiers. By leveraging their combined resources and expertise, Tomorrowland Music and BMG are poised to continue driving the evolution of the electronic music industry, offering unparalleled opportunities for artists and songwriters to thrive.

Strengthening BMG's Presence in the Electronic Music Realm

The partnership with Tomorrowland Music marks the latest strategic move by BMG, following its alliance with Cirque du Soleil Entertainment Group to manage the company's music catalog. This deal with Tomorrowland Music further solidifies BMG's position as a key player in the electronic music landscape, providing the company with access to a wealth of talent and a platform to showcase its publishing expertise.

Financial Implications and Growth Trajectory

The financial implications of this partnership are equally significant. In the first half of 2024, BMG's turnover hit EUR €459 million (USD $499m), up 11.1% year-over-year, or up 12.5% on an organic basis. This impressive growth trajectory underscores the value that the Tomorrowland Music partnership brings to BMG's overall business strategy, positioning the company for continued success in the dynamic and ever-evolving music industry.