Discover Why Netflix's APAC Films Are Redefining Global Cinema

The Rise of Regional Storytelling

Netflix’s recent focus on the Asia-Pacific market has yielded remarkable results, with films like "Unlocked" and "Hunger" breaking into international charts. At the Tokyo showcase, Minyoung Kim, Netflix’s vice president of content for Asia (excluding India), highlighted the growing appetite for non-English films among subscribers. She revealed that members watch an average of seven movies monthly on the platform, driving Netflix’s investment in original feature production. In 2024 alone, APAC films dominated the streamer’s non-English film weekly Top 10 more than any other region, with subscriber viewing increasing by nearly 20 percent.

This surge in popularity underscores the importance of regional storytelling. By collaborating with local filmmakers and leveraging cultural nuances, Netflix is creating content that not only appeals to domestic audiences but also transcends borders. The strategy seems to be paying off, as evidenced by the widespread acclaim these films have garnered both critically and commercially.

Zombie Thrills from Southeast Asia

Malobika Banerji, Netflix’s senior director of content for Southeast Asia, emphasized the region’s contributions to the zombie genre. Notably, "Outside," the first Filipino zombie movie released in 2024, marked a significant milestone. For 2025, Netflix is doubling down on this trend with two highly anticipated projects: "The Elixir" from Indonesia and "Ziam" from Thailand. Directed by Kimo Stamboel, "The Elixir" represents Indonesia’s largest film production to date, centering on a family under siege by the undead due to an industrialist’s herbal elixirs gone wrong.

"Ziam," directed by Kulp ‘Tent’ Kaljareuk, offers a unique twist with its Muay Thai fighter protagonist navigating a zombie-infested world. These productions exemplify Netflix’s dedication to pushing creative boundaries while staying true to regional traditions. Through such collaborations, the platform continues to redefine what it means to produce genre-defining cinema.

Japan’s Cinematic Ambition

Shinichi Takahashi, Netflix Japan’s director of live-action content, showcased the country’s diverse offerings for 2025. Leading the charge is "Bullet Train Explosion," a sequel to the 1975 classic, produced in partnership with the East Japan Railway Company. This collaboration ensures authenticity through the use of real Shinkansen trains, stations, and uniforms. During the event, filmmakers and VFX artists demonstrated how they crafted the film’s adrenaline-pumping action sequences, blending traditional Japanese aesthetics with modern special effects.

Beyond blockbusters, Japan also excels in niche genres. "Demon City," which achieved global success earlier this year, remains a standout example. Additionally, "10Dance," based on Satoh Inoue’s manga series, explores the emotional depths of competitive ballroom dancing. Featuring Ryoma Takeuchi and Keita Machida as rival-turned-lovers, the film promises to deliver heartfelt drama alongside stunning choreography. Such diversity highlights Netflix’s ability to cater to varied tastes within its audience base.

Korea’s Creative Flourish

Vincent Taewon Kim, Netflix Korea’s director of content, presented perhaps the most eclectic slate of films yet. With seven original Korean releases planned for 2025, the lineup includes works from renowned directors Yeon Sang-ho and Byun Sung-hyun, as well as newcomers Han Ji-won and Namkoong Sun. Among these, Yeon’s "Revelations" made waves after topping Netflix’s non-English film chart for two consecutive weeks across 65 countries.

Innovation extends beyond live-action with "Lost in Starlight," Korea’s first animated feature project. Directed by Han Ji-won, the coming-of-age love story follows an astronaut and a musician engaged in a long-distance relationship spanning galaxies. Psychological thrillers like "Wall to Wall" and romantic comedies such as "Love Untangled" further enrich the portfolio, demonstrating Netflix’s willingness to experiment with different styles and themes.

India’s Cultural Tapestry

Ruchikaa Kapoor Sheikh, Netflix’s director of original films for India, closed the showcase with a vibrant display of the country’s cinematic prowess. Emphasizing the significance of films in India—where nearly half of all viewing originates from them—Sheikh outlined a slate featuring Hindi, Tamil, and Telugu titles. A highlight was "Aap Jaisa Koi," a romantic comedy about a middle-aged man rediscovering love at a speed-dating event.

Historical dramas and crime thrillers round out the selection, including "Inspector Zende," set against the backdrop of 1980s police investigations. Rajkummar Rao stars in "Toaster," marking his fifth collaboration with Netflix and the inaugural project from his newly launched production company, Kampa Films. Each film reflects India’s rich cultural heritage while appealing to contemporary sensibilities, ensuring broad appeal across demographics.