Coastal Television's Media Group has entered into an expanded agreement with Comscore, set to take effect in January 2025. This new collaboration will provide advanced audience measurement and data analytics across 12 of Coastal Television’s markets. The partnership aims to enhance advertising effectiveness and drive revenue growth by leveraging detailed insights into local market performance. Both companies anticipate this strengthened relationship will position them for sustained success in the competitive media landscape.

Boosting Advertising Performance Through Advanced Data Insights

The enhanced partnership between Coastal Television and Comscore introduces a suite of advanced audience measurement tools that go beyond traditional metrics. These tools offer deeper insights into specific audience segments, enabling more targeted and effective advertising strategies. By accessing this level of detailed data, Coastal Television can better serve its clients, helping them optimize their advertising efforts and achieve greater returns on investment.

Comscore’s industry-leading capabilities include access to various types of advanced audience data, such as county-specific demographics, automotive behavior patterns, and political segments. Tools like Plan Metrix allow marketers to plan campaigns against highly specific audiences based on behavior, ensuring that advertising messages reach the right people at the right time. This comprehensive approach not only enhances the effectiveness of advertising but also supports Coastal Television’s goal of delivering data-driven strategies that maximize client success.

Supporting Coastal Television’s Expansion and Market Leadership

The expanded agreement marks a significant milestone for Coastal Television’s Media Group as it continues to grow and acquire new stations. With Comscore’s support, Coastal Television is well-equipped to navigate the complexities of today’s media environment. The partnership provides Coastal Television with the tools necessary to understand and respond to the unique characteristics of each local market, thereby driving revenue growth and maintaining a competitive edge.

Bill Fielder, founder and CEO of Coastal Television, expressed optimism about the future. He highlighted that the partnership positions both companies for continued success in local markets. Steve Bagdasarian, chief commercial officer at Comscore, echoed these sentiments, emphasizing the importance of advanced audience insights and unmatched measurement capabilities in supporting Coastal Television’s expansion plans. Together, the two companies are committed to delivering innovative solutions that empower advertisers to thrive in a rapidly evolving media landscape.