The highly anticipated Hinterland Music Festival in Iowa is gearing up for an electrifying lineup that promises to captivate audiences. Two prominent artists from last year’s Coachella, Lana Del Rey and Tyler, the Creator, will lead the festivities on the opening and closing days of the event, scheduled from August 1st to 3rd in St. Charles, a charming town just south of Des Moines. These performers have garnered massive followings among younger generations through platforms like TikTok and YouTube, ensuring a vibrant atmosphere at the festival. Additionally, country-pop sensation Kacey Musgraves rounds out the top-tier talent, adding diversity to the musical offerings.

Beyond the headliners, the festival showcases a roster of emerging and established acts that reflect a strategic shift towards appealing to a younger, more digitally engaged audience. Artists such as Bleachers, Clairo, the Marías, Sierra Ferrell, Remi Wolf, Royel Otis, Wyatt Flores, Role Model, Glass Beams, and Gigi Perez are set to perform. This lineup marks a departure from the Americana and indie-rock focus of previous years, signaling a fresh direction for the event. Organizers have also revamped the venue layout to accommodate a growing number of attendees, introducing enhancements like shaded areas and VIP amenities. The festival attracted approximately 20,000 visitors in 2024, and this year’s changes aim to enhance the overall experience for fans.

Hinterland represents a significant milestone for Lana Del Rey, who has largely steered clear of traditional touring, preferring festival appearances. Her performance at Hinterland will be her only U.S. concert in 2025, making it a rare opportunity for fans. Meanwhile, Tyler, the Creator, known for his frequent performances, will kick off his 2025 tour with a stop in St. Paul before heading to Hinterland. Tickets for the three-day event start at $275 for general admission and $675 for VIP access during the presale period, which opens on Thursday. Prices will increase after the presale window closes. As music festivals continue to evolve, Hinterland stands out as a beacon of innovation and artistic diversity, inviting attendees to immerse themselves in a weekend of unforgettable performances.